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Determinants of international tourism: Empirical evidence from three Mediterranean countries

Emi Malaj, University of Vlora, Albania & Visar Malaj, University of Tirana, Albania & CERGE-EI Foundation
Published online: 20 December 2023, JTHSM, 9(2), pp.66-72.

DOI: 10.5281/zenodo.10539747

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Malaj, E., & Malaj, V. (2023). Determinants of international tourism: Empirical evidence from three Mediterranean countries. Journal of Tourism, Heritage & Services Marketing, 9(2), 66–72. https://doi.org/10.5281/zenodo.10539747

The Impact of External Factors on ICT Usage Practices at Unesco World Heritage Sites

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Purpose: This paper investigates the main factors of international tourist arrivals to three Mediterranean destinations, namely Greece, Albania and Montenegro.

Methods: A gravity model for panel data was used to analyze the number of tourists from twenty of the most important origin countries during the period 2012-2021.

Results: Findings show that international tourism is adversely affected by bilateral distance and large-scale crisis such as COVID-19 pandemic. On the other hand, the flow of international visitors is positively related to populations and incomes per capita in origin and destination countries, geographical contiguity and climate similarity. Other pull factors for tourism flows include total investments in infrastructure, and political stability and absence of violence or terrorism.

Implications: The results of this research provide some important implications and recommendations for tourism industry policymakers and managers.

Keywords: Mediterranean, tourism, gravity model, pull factors, crisis
JEL Classification: L83, B23, O47

E-Loyalty Formation of Generation Z: Personal Characteristics and Social Influences

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