Volume 2, Issue 1, 2016

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Editorial

Anestis Fotiadis, Associate Editor, I-Shou University, Taiwan
Published online: 10 Jun 2016, JTHSM, 2(1), pp. 1-2.

DOI: 10.5281/zenodo.376337

Abstract: This is the second issue of JTHSM, entering its second year of publication (volume two). In the previous issue, our multidisciplinary journal aimed at justifying the rationale behind introducing yet another journal in tourism, heritage and services academic studies with emphasis in marketing and management. Capitalising on this effort, we now focus on furthering our scope and consolidating our position in both conceptual developments and practical applications in tourism, heritage and services.

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FULL PAPERS:

E-learning adoption in hospitality education: An analysis with special focus on Singapore 

Revi Nair, Temasek Polytechnic, Singapore
Babu P. George, Fort Hays State University, USA
Published online: 10 Jun 2016, JTHSM, 2(1), pp. 3-13.

URN: urn:nbn:de:0168-ssoar-67080-7, DOI: 10.5281/zenodo.376329

Abstract: This paper explores issues and challenges in the adoption of e-learning in hospitality education, with special reference to Singapore. Hospitality being a ‘high-touch’ profession and many hospitality related skills being largely intangible, there has been significant industry resistance in technology adoption. There has been concerns from multiple stakeholder groups as to how effectively can technologies compensate for the loss of social context of traditional hands-on learning. However, in Singapore, some polytechnic based schools have practically demonstrated the ways by which technology could be meaningfully integrated into hospitality education.

Keywords: E-learning, hospitality, education, active learning, polytechnics, Singapore

JEL Classification: L83, M1, Z31

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Tourism territories in low density areas: The case of Naturtejo geopark in Portugal 

George Manuel de Almeida Ramos, Instituto Politécnico de Castelo Branco, Portugal
João Luís Jesus Fernandes, University of Coimbra, Portugal
Published online: 10 Jun 2016, JTHSM, 2(1), pp. 14-21.

URN: urn:nbn:de:0168-ssoar-67327-7, DOI: 10.5281/zenodo.376330

Abstract: This paper aims to supply some elements regarding tourism territories’ building in low density areas, and to corroborate the creation of a specific tourism territory (the Naturtejo Geopark) by the role carried out by a new territorial actor – Naturtejo, EIM (a Portuguese geopark ́s management firm) – allowing tourism activities within a territorial scope different from the traditional territorial units’ partition. The methodology applied is based on literature review and a specific case study used to show the creation of a new tourism territory. The results achieved suggest that concerted action in this new tourism territory has been producing positive effects from the supply-side point of view.

Keywords: Low-density areas; tourism territories; geoparks

JEL Classification: L83, M1, Z33

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Competitiveness factors of a tourism destination and impact on residents’ quality of life: The Case of Cittaslow-Seferihisar 

Ebru Günlü Küçükaltan, Dokuz Eylul University, Turkey
Ige Pirnar, Yasar University, Turkey
Published online: 10 Jun 2016, JTHSM, 2(1), pp. 22-29.

URN: urn:nbn:de:0168-ssoar-67090-9, DOI: 10.5281/zenodo.376332

Abstract: This research investigates whether tourism development related destination competitiveness have any direct effect on the quality of life of the residents. To reflect the developments in a destination, one of the best-known recent trends that stimulates destination competitiveness and directly relates to an increase in the quality of life of the residents, “Cittaslow”, is preferred as a case study. Therefore, the developments in Seferihisar, the first Cittaslow of Turkey, are emphasized based on Enea and Tanasoiu (2009)’s research which proposes the effects of tourism development and quality of life. Qualitative research is adapted where the techniques are prefered as case study and documentation. The originality of the paper results from the construction of the theory on a live sample that captures the practical evidences.

Keywords: Destination competitiveness, quality of life, competitiveness index, Cittaslow, Seferihisar

JEL Classification: L83, Z33

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Networking and cooperation practices in the Italian tourism business

Marco Valeri, Niccolò Cusano University, Italy
Published online: 1o Jun 2016, JTHSM, 2(1), pp. 30-35.

URN: urn:nbn:de:0168-ssoar-67168-2, DOI: 10.5281/zenodo.376333

Abstract: The aim of the paper is to study the factors influencing the development of networked collaboration between small and medium-sized businesses in the Italian tourist industry. These businesses are obliged to choose networking when faced with difficulties of growth and the need to improve their offer for increasingly discerning customers. The paper aims to add to the recent studies on the management and governance of small and medium- sized tourism businesses, and to pinpoint new development processes to deal with the notable difficulties that the sector is subjected to. A survey was carried out by administering a questionnaire to a sample of Italian travel agencies and tour operators, specialising in incoming and outgoing activities. The sample consisted of 2,200 enterprises (or 70% of the total operating in Italy) and was addressed only to small or medium-sized businesses (with less than 250 employees and a turnover less than 40 million euros a year). The narrowness of the sample analysed constitutes a limit to the work, and eventual future studies should try to analyse all tourism companies with a view to discovering new business opportunities, relieve critical situations and above all, call attention to appropriate issues of governance.

Keywords: Small and medium-sized enterprises, innovation, competitive advantage

JEL Classification: L83, Z31

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Extending tourism marketing: Implications for targeting the senior tourists’ segment 

Athina Nella, Hellenic Open University, Greece
Evangelos Christou, Alexander Technological Institute of Thessaloniki, Greece
Published online: 10 Jun 2016, JTHSM, 2(1), pp.36-42.

URN: urn:nbn:de:0168-ssoar-67076-2, DOI: 10.5281/zenodo.376336

Abstract: The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

Keywords: Market segmentation, senior tourism market, ageing population, market targeting, destination marketing organisations

JEL Classification: L83, M31, Z33

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