Evangelos Christou, Editor-in-Chief, Alexander Technological Institute of Thessaloniki, Greece
Published online: 15 May 2018, JTHSM, 4(1), pp. 1-2.
This is the sixth publication of JTHSM (volume 4, issue 1), starting its fourth year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage and services with emphasis in marketing and management. In volume 4, issue 1, we focus on furthering our scope and consolidating our position in both conceptual developments and practical applications in tourism, heritage and services through publication of another five quality manuscripts.
Marco Martins, Polytechnic Institute of Viana do Castelo, Portugal
Published online: 15 May 2018, JTHSM, 4(1), pp. 3-7.
Abstract: The exponential growth of tourism has brought new challenges to destinations; how to plan themselves to avoid overtourism and this new form of intolerance, the so-called tourismphobia. In order to address the negative impacts of tourism and enhance the positive ones Barcelona has developed and implemented a strategic tourism plan. This paper seeks to understand how Barcelona addressed the tourismphobia problematic through planning: how it was done and which results were achieved in the end. This research reveals a clear gap between the planner’s intention and the plan’s implementation.
Keywords: Strategic Tourism Planning; Overtourism; Tourismphobia; Sustainable Development; Resident Communities
JEL Classification: L83, Z32, Z38
Claudel Mombeuil, Université Quisqueya, South Haiti
Published online: 15 May 2018, JTHSM, 4(1), pp. 8-14.
Abstract: Intensive or inadequate management of tourism and related development may affect the nature, integrity and the dominant features of an area. Local communities hosting tourism often are the weaker link which interacts with guests and service providers within the tourism value chain. Therefore, tourism development should embrace the paradigm of sustainability by improving the living conditions of host communities, ensuring efficient use of the resources available, and valorizing and preserving local heritage and traditions from any damages or loss. This paper examines the extent to which tourism development may affect social, economic, and environmental conditions of communities of the Sud Department of Haiti particularly Les Cayes. To meet the objective of this paper, we surveyed of 453 residents and examined their views on the influence of tourism development in the region. By using conducting this survey, we gathered insights on what is considered significant for the respondents, and also an assessed the influence of number of residents, place of residence, and coastal vs. Inland on residents’ perceptions.
Keywords: Residents’ perceptions, tourism development, Population Density, Type of Residency
JEL Classification: F6, L83, P23
Bart Zwegers, Maastricht University, the Netherlands
Published online: 15 May 2018, JTHSM, 4(1), pp. 15-22.
Abstract: This research paper discusses the rise of the heritage and tourist industry in Cornwall. It aims to historically contextualize this process by analyzing it in relation to the neo-liberal political landscape of the 1980s. The paper highlights several consequences of industrial heritage tourism in the region, including the growing gap between rich and poor that resulted from the arrival of newcomers from the richer Eastern counties and the perceived downplaying of Cornish heritage. It will explain how these developments paved the way for regionalist activists who strived for more Cornish autonomy in the field of heritage preservation and exploitation.
Keywords: Industrial heritage tourism; Cornwall; Thatcherism; Mining heritage
JEL Classification: B0, B3, L72
Anestis Fotiadis, Zayed University, United Arab Emirates
Published online: 15 May 2018, JTHSM, 4(1), pp. 23-26.
Abstract: Aim of the study is to develop a model delineating customer perceptions on wedding marketing strategies in Kaohsiung, Taiwan. Main objective of this paper is to analyse a category of special events: the wedding market sector in Kaohsiung, Taiwan by examining how they attract consumers regarding their marketing strategies using the method of fuzzy-set Qualitative Comparative Analysis (fsQCA). Based on a survey to married, in relationship and singles local citizens of Taiwan the relationships between impressions, importance, push factors with decision making was explored. To test the hypotheses of the proposed model a primary research study was conducted employing a mall intercept technique via distribution of a self-administered questionnaire within a cross sectional on- site field research context. A fsQCA modelling approach technique was employed in order to measure, estimate and confirm the different casual paths constructs, as well as to test the significance of the paths between different segments of the wedding industry. Our findings reveal that the presence of importance, push factors and decision making determines the level of consumer perception performance. However, impressions do not show significant impact on consumer perceptions.
Keywords: Weddings, fsQCA, Taiwan, Marketing Strategies
JEL Classification: M00, M31, R15
Ishmael Mensah, University of Cape Coast, Ghana
Rebecca Dei Mensah, University of Cape Coast, Ghana
Published online: 15 May 2018, JTHSM, 4(1), pp. 27-36.
Abstract: This study sought to examine the effects of service quality and customer satisfaction on the repurchase intentions of customers of restaurants on University of Cape Coast Campus. The survey method was employed involving a convenient sample of 200 customers of 10 restaurants on the University of Cape Coast Campus. A modified DINESERV scale was used to measure customers’ perceived service quality. The results of the study indicate that four factors accounted for 50% of the variance in perceived service quality, namely; responsiveness-assurance, empathy-equity, reliability and tangibles. Service quality was found to have a significant effect on customer satisfaction. Also, both service quality and customer satisfaction had significant effects on repurchase intention. However, customer satisfaction could not moderate the effect of service quality on repurchase intention. This paper adds to the debate on the dimensions of service quality and provides evidence on the effects of service quality and customer satisfaction on repurchase intention in a campus food service context.
Keywords: Campus, restaurant, customer satisfaction, repurchase intention, service quality, university
JEL Classification: G2, L66, L80