Journal Sections – Journal of Tourism, Heritage & Services Marketing

Editorial

The Editorial addresses issues of contemporary interest and provides a detailed introduction and commentary to the articles in the current issue. The editorial may be written by the Editor-in-Chief, the Associate Editor, or by any other member(s) of the Editorial Board. When appropriate, a “Guest Editorial” may be presented. However, the Journal of Tourism, Heritage & Services Marketing does not accept unsolicited editorials.

Full (Research) Papers

For the Full Papers section, the Journal of Tourism, Heritage & Services Marketing invites full-length manuscripts (not longer than 8,000 words and not shorter than 6,500 words) excluding references, from a variety of marketing disciplines; these papers may be either empirical or conceptual, and will be subject to strict double blind peer review (by at least two anonymous referees). The decision for the final acceptance of the paper will be taken unanimously by the Editor-in-Chief and the Associate Editor assigned to the article. The manuscripts submitted should provide original and/or innovative ideas or approaches or findings that eventually push the frontiers of knowledge. Purely descriptive accounts are not considered suitable for this section. Each paper should have the following structure: a) abstract, b) introduction (including an overall presentation of the issue to be examined and the aims and objectives of the paper), c) main body (including, where appropriate, the review of literature, the development of hypotheses and/or models, research methodology, presentation of findings, and analysis and discussion), d) conclusions (including also, where appropriate, recommendations, practical implications, limitations, and suggestions for further research), e) bibliography, f) acknowledgements, and g) appendices.

Case Studies

Case Studies should be no longer than 4,000 words and not shorter than 3,000; these articles should be focusing on the detailed and critical presentation/review of real-life cases from the greater marketing sector, and must include – where appropriate – relevant references and bibliography. Case Studies should aim at disseminating information and/or good practices, combined with critical analysis of real examples. Purely descriptive accounts may be considered suitable for this section, provided that are well-justified and of interest to the readers of the Journal of Tourism, Heritage & Services Marketing. Each article should have the following structure: a) abstract, b) introduction (including an overall presentation of the case to be examined and the aims and objectives of the article), c) main body (including, where appropriate, the review of literature, the presentation of the case study, the critical review of the case and relevant discussion), d) conclusions (including also, where appropriate, recommendations, practical implications, and suggestions for further study), e) bibliography, f) acknowledgements, and g) appendices. All Case Studies are subject to blind peer review (by at least two anonymous referees). The decision for the final acceptance of the article will be taken unanimously by the Editor-in-Chief and by the Associate Editor assigned to the article.

Research Notes

The Research Notes section is intended as a forum for the rapid publication of novel research that transforms our perspective on important issues relevant to tourism, heritage and services marketing; this section publish concise communications (letters and viewpoints), short reports, and research notes. Manuscripts submitted are expected to be be current, topical and clearly articulate the significance of their findings for policy and practice. The editors seek submissions that merit rapid publication for their originality, general interest and contribution to new developments in the field. Research Notes should be no longer than 3,500 words and not shorter than 2,000; these papers may be either empirical or conceptual that the author wants to disseminate rapidly, and will be subject to blind peer review (by at least two anonymous referees). As a channel for rapid publication of new and original ideas, JTHSM Research Notes will be a place for quickly disseminating theoretical and experimental results, and a means of publishing new approaches that are sound and of interest to the community but may not yet be fully supported by implementation and experiment. The decision for the final acceptance of the paper will be taken unanimously by the Editor-in-Chief and the Associate Editor. The manuscripts submitted may present research-in-progress or focus on the conceptual development of models and approaches that have not been proven yet through primary research. In all cases, the papers should provide original ideas, approaches or preliminary findings that are open to discussion. Purely descriptive accounts may be considered suitable for this section, provided that are well-justified and of interest to the readers of JTHSM. Research Notes section has a dedicated Research Notes Editor and commit to a swift response to submitted manuscripts and will endeavour to ensure a 12-week turnaround time for each cycle of the review process. All submissions will be peer reviewed and, following a positive decision, accepted manuscripts will be available electronically as soon as they are ready for publication; they will subsequently appear in a scheduled issue of the journal. Each manuscript submitted as a research note should have the following structure: a) abstract, b) introduction (including an overall presentation of the issue to be examined and the aims and objectives of the paper), c) main body (including, where appropriate, the review of literature, the development of hypotheses and/or models, research methodology, presentation of findings, and analysis and discussion), d) conclusions (including also, where appropriate, recommendations, practical implications, limitations, and suggestions for further research), e) bibliography, f) acknowledgements, and g) appendices. Each manuscript submitted as a letters, a viewpoints, or a short report should have the following structure: a) abstract, b) a limited introduction and discussion of literature, c) main body (focusing on methodology, presentation of findings and discussion, containing three figures or tables maximum), d) conclusions (including also, where appropriate, recommendations, practical implications, limitations, and suggestions for further research), e) bibliography, and f) acknowledgements. If needed, supplementary materials of research notes, letters and reports (e.g. datasets or multimedia elements) can be provided and published online. JTHSM Research Notes section especially welcomes submissions outlining:

innovative approaches to persistent problems or early detection of emerging ones;
applications and case studies that demonstrate a novel use of existing techniques or contain;
significant ideas about data collection and analysis, modelling, or implementation;
investigations in areas evolving particularly rapid or where time is a crucial issue;
contributions which are likely to have an immediate influence on the research of others.

Book Reviews

Book Reviews should be no longer than 1,500 words and not shorter than 1,000; these articles aim at presenting and critically reviewing books from the greater field of tourism, heritage, services and marketing. Most reviews should focus on new publications, but older books are also welcome for presentation. Book Reviews are not subject to blind peer review; the decision for the final acceptance of the article will be taken unanimously by the Editor-in-Chief and the Book Reviews Editor. Where appropriate, these articles may include references and bibliography. Books to be reviewed may be assigned to potential authors by the Book & Conference Reviews Editor, though JTHSM is also open to unsolicited suggestions for book reviews from interested parties.

Industry Viewpoints and Commentaries

Industry Viewpoints should be no longer than 1,500 words and not shorter than 1000; these articles may have a “commentary” form, and aim at presenting and discussing ideas, views and suggestions by practitioners (marketing industry professionals, marketing planners, policy makers, other marketing stakeholders, etc.). Through these articles, JTHSM provides a platform for the exchange of ideas and for developing closer links between academics and practitioners. Most viewpoints should focus on contemporary issues, but other issues are also welcome for presentation if appropriate. Industry Viewpoints are not subject to blind peer review; the decision for the final acceptance of the article will be taken unanimously by the Editor-in-Chief and the Research Notes Editor. These articles may be assigned to potential authors by the editor, though JTHSM is also open to unsolicited contributions from interested parties.

Plagiarism

JTHSM evaluates submissions on the understanding that they are the original work of the author(s). We expect that references made in a manuscript or article to another person’s work or idea will be credited appropriately. Equally we expect authors to gain all appropriate permissions prior to publication. JTHSM systematically run all submitted papers through plagiarism-detection software (using iThenticate by Turnitin plagiarism checker) to identify possible cases.

Re-use of text, data, figures, or images without appropriate acknowledgment or permission is considered plagiarism, as is the paraphrasing of text, concepts, and ideas. All allegations of plagiarism are investigated thoroughly and in accordance with COPE guidelines detailed here.