Volume 2, Issue 2, 2016

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Editorial

Evangelos Christou, Editor-in-Chief, Alexander Technological  Institute of Thessaloniki, Greece
Anestis Fotiadis, Associate Editor, I-Shou University, Taiwan
Published online: 12 Dec 2016, JTHSM, 2(2), pp. 1-2.

DOI: 10.5281/zenodo.376340

Abstract: This is the third issue of JTHSM, finishing its second year of publication (volume two). In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage and services with emphasis in marketing and management. In volume 2, issue 2, we focus on furthering our scope and consolidating our position in both conceptual developments and practical applications in tourism, heritage and services through publication of another five quality refereed papers.

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FULL PAPERS:

Effects of co-creation in a tourism destination brand image through twitter 

Mercedes Revilla Hernández, University of La Laguna, Spain
Agustín Santana Talavera,
University of La Laguna, Spain
Eduardo Parra López,
University of La Laguna, Spain

Published online: 12 Dec 2016, JTHSM, 2(2), pp. 3-10.

URN: urn:nbn:de:0168-ssoar-67176-7, DOI: 10.5281/zenodo.376341

Abstract: The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the enhancement of heritage of the island of Fuerteventura, that is included in the World Network of Biosphere Reserves. The results show that there is no brand awareness and co-creation is negative. This analysis can contribute to methodologies on marketing strategies within the framework of co-creation in similar destinations.

Keywords: Co-creation of brand image, user generated content, social networking, projected image, branding online

JEL Classification: L83, M1, O1

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Tourism multipliers in the Mexican economy 

Antonio Kido-Cruz, University Michoacana de san Nicolas de Hidalgo, Mexico
Published online: 12 Dec 2016, JTHSM, 2(2), pp. 11-16.

URN: urn:nbn:de:0168-ssoar-67175-2, DOI: 10.5281/zenodo.376342

Abstract: This paper presents an analysis of the multiplier impact generated by the tourism sector in Mexico in the year 2013. The importance of studying this sector, in particular, lies in its contribution to the National GDP of over 8% and in its promising development based on services’ quality and the preferred destination of the developed countries. In addition, it is proposed to simulate the multiplier impact that will generate two current events, as they are, the construction of the new International Airport of Mexico and the increase of the investment in Fibers. The results were very punctual, a better distribution of the investment is generated, it is invested in the tourism sector, mainly in variables such as value added and remuneration.

Keywords: Multiplier effect, production, employment, value added, tourism

JEL Classification: L83, M1, O1

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Exploring factors that influence domestic tourists’ satisfaction with budget hotel services in Egypt 

Hossam Samy, Higher Institute for Tourism & Hotels, Egypt
Published online: 12 Dec 2016, JTHSM, 2(2), pp. 17-22.

URN: urn:nbn:de:0168-ssoar-67174-7, DOI: 10.5281/zenodo.376344

Abstract: This paper aims to explore the primary factors that affect the perception of domestic tourists towards the service quality of budget hotels in Egypt. The factors were divided into three main constructs: physical quality, service quality and value for money. The primary findings reveal that the budget hotel location, cleanliness, maintenance, comfort level, hotel staff service, value for money room rates and food and beverage values are among the significant factors that influence domestic tourist satisfaction within predefined constructs. Primary Elements associated with the budget hotel stay were also ranked according to guest satisfaction.

Keywords: Budget hotels, domestic tourism, guest satisfaction, value for money

JEL Classification: L83, M1, O1

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Reengineering knowledge for e-tourism and hospitality curricula

Jing Fu, Chengdu University, China
Soultana Tania Kapiki,
Alexander Technological Institute of Thessaloniki, Greece

Published online: 12 Dec 2016, JTHSM, 2(2), pp. 23-32.

URN: urn:nbn:de:0168-ssoar-67173-2, DOI: 10.5281/zenodo.376345

Abstract: E-tourism and hospitality represents the development of tourism and hospitality to integrate ICT tools and has significantly changed the industry over the last decade. In order to meet the new needs, knowledge service suppliers (i.e. the university) must meet the requirements and social developments of the tourism industry. The quality of e-tourism and hospitality curriculum depends largely on the education quality and its subsequent implementation. The research reveals that higher education is not currently meeting the needs of the industry, especially in the Greater Mekong Sub-region countries. This article focuses on two major problems, which represent a disparity between the knowledge needs of the tourism and hospitality industry and the knowledge provided by curricula in higher education. The authors leverage a knowledge engineering perspective so as to bridge the gap between knowledge demand and supply as related to e-tourism and hospitality curriculum design.

Keywords: E-tourism, knowledge engineering, knowledge management, supply chain management, knowledge supply chain

JEL Classification: L83, M1, O1

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Gastronomic tourism and the creative economy: A snapshot 

Marco Martins, Polytechnic Institute of Viana do Castelo, Portugal
Published online: 12 Dec 2016, JTHSM, 2(2), pp. 33-37.

URN: urn:nbn:de:0168-ssoar-67169-3, DOI: 10.5281/zenodo.376346

Abstract: The objective of this study was to better understand the relationship between gastronomic tourism and the creative economy. In the last years, there has been a solidification of gastronomy as the main motive to carrying out a trip. Tourists are in the 21st century «hungry» of new and different experiences. Tourist experiences and its outcome in which regards to the fulfilment or not of expectations is extremely important. The creative economy plays today a crucial role since gastronomic tourists are looking after the origin of the gastronomic food, legends and stories about food.

Keywords: Cultural tourism, gastronomic tourism, creative economy, gastronomy, creative experiences

JEL Classification: L83, M1, Z33

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