Volume 1, Issue 1, 2015

a

Editorial

Evangelos Christou, Editor-in-Chief, Alexander Technological Institute of Thessaloniki, Greece
Published online: 10 Dec 2015, JTHSM, 1(1), pp. 1-2.

DOI: 10.5281/zenodo.376243

Abstract: In an era that the management and marketing of tourism and heritage is becoming a crucial factor for the development and prosperity of most countries in the world, a scientific journal like JTHSM is focused on contributing new knowledge and to provide yet another platform among the many international scientific journals existing around the world. In addition, this journal aims at: a) Disseminating and promoting research, good practice and innovation in all aspects of marketing in tourism, heritage and services to its prime audience including educators, researchers, post-graduate students, policy makers, and industry practitioners; b) Encouraging international scientific cooperation and understanding, and enhancing multi-disciplinary research across various marketing sectors.

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FULL PAPERS:

Tourism expenditure according to mode of transportation: A comparative study between 2009 and 2012 

Natasa Slak Valek, University of Maribor, Slovenia
Published online: 10 Dec 2015, JTHSM, 1(1), pp. 3-9.

URN: urn:nbn:de:0168-ssoar-67164-2, DOI: 10.5281/zenodo.376250

Abstract: Understanding how tourists move through time and space has become especially important since tourist has become more attentive to prices. This paper explores the issue of changing expenditures as part of understanding tourist’s travel patterns and their role in booking accommodation. The State tourism survey containing information from a sample of 497,466 foreign tourists who visited Slovenia in 2009 and 639,756 who visited in 2012 was used to ensure the representativeness. Analysis of variance was used to test the differences in expenditure made by foreign tourists traveling to Slovenian in 2009 and 2012. The results show that transportation expenditure has increased dramatically, but tourism expenditures on accommodation showed a significant downtrend. Beside the fuel prices other causes of these trends and future implications are discussed. Planners may use data presented here to understand how economic trends will affect future transport activity in relation to booking options.

Keywords: Direct booking, travel agency, expenditures, tour package, overnight

JEL Classification: M1, Z32

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Investigating wedding quality characteristics: Evidence from Kaoshiung 

Hui-Chi (Rio) Liu, I-Shou University, Taiwan
Pu-Han (Anderson) Jing, I-Shou University, Taiwan
Yu-Yin (Joe) Chiu, I-Shou University, Taiwan
Published online: 10 Dec 2015, JTHSM, 1(1), pp. 10-15.

URN: urn:nbn:de:0168-ssoar-67152-7, DOI: 10.5281/zenodo.376325

Abstract: Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that “Main purpose of this project is to determine wedding market strategies in Taiwan. An analysis of the basic satisfaction dimensions of the Kano model was established based on the specific service attributes that most affect the total satisfaction of wedding company customers. It is planned to identify the voice of the wedding customer and then translate voice of the customer into critical to quality characteristics (CTQs).

Keywords: Weddings, management, satisfaction, Kano model

JEL Classification: L83, M31, Z33

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Use of twitter and Facebook by top European museums

Kostas Zafiropoulos, University of Macedonia, Greece
Vasiliki Vrana, Technological Education Institute of Central Macedonia, Greece
Konstantinos Antoniadis, University of Macedonia, Greece
Published online: 10 Dec 2015, JTHSM, 1(1), pp. 16-24.

URN: urn:nbn:de:0168-ssoar-67147-7, DOI: 10.5281/zenodo.376326

Abstract: With social media becoming so pervasive, museums strive to adopt them for their own use. Effective use of social media especially Facebook and Twitter seems to be promising. Social media offer museums the possibility to engage audiences, potential and active visitors with their collections and ideas. Facebook and Twitter are the market leaders of social media. This paper records the top European museums and their Facebook and Twitter accounts. It records the use of the two media, and by applying statistical analysis it investigates whether Twitter use is in accordance to Facebook use. Findings reveal that this is not the case. By using Principal Component Analysis and Cluster Analysis the paper finds that there is, however, a district group of top museums which manage to excel in both media mainly by adopting carefully planned strategies and paying attention to the potential and benefits that social media offer.

Keywords: European museums, Facebook, Twitter, performance, activity, popularity

JEL Classification: M31, Z33

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Medical tourism’s impact for health systems: A study from three Asian countries

Ala`a Nimer AbuKhalifeh, Management and Science University, Malaysia
Erwin Martinez Faller, Management and Science University, Malaysia
Published online: 10 Dec 2015, JTHSM, 1(1), pp. 30-37.

URN: urn:nbn:de:0168-ssoar-67139-9, DOI: 10.5281/zenodo.376815

Abstract: Medical tourism is a growing phenomenon with policy implications for health systems, particularly of destination countries. Private actors and governments in Southeast Asia are promoting the medical tourist industry, but the potential impact on health systems, particularly in terms of equity in access and availability for local consumers, is unclear. This article presents a conceptual framework that outlines the policy implications of medical tourism’s growth for health systems, illustration on the cases of Thailand, Singapore and Malaysia, three provincial centres for medical tourism, via an extensive review of academic and grey literature. Variables for further analysis of the potential impact of medical tourism on health systems are also identified. The framework can provide a basis for empirical, in country studies weighing the benefits and disadvantages of medical tourism for health systems. The policy implications described are of particular relevance for policymakers and industry practitioners in other Southeast Asian countries with similar health systems where governments have expressed interest in facilitating the growing of the medical tourist industry.

Keywords: Medical tourism, south-east Asia tourism, impacts of tourism

JEL Classification: L83, M31, Z33

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