Volume 3, Issue 1, 2017

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Editorial

Evangelos Christou, Editor-in-Chief, Alexander Technological  Institute of Thessaloniki, Greece
Published online: 27 March 2017, JTHSM, 3(1), pp. 1-2

DOI: 10.5281/zenodo.401396

Abstract: This is the fourth publication of JTHSM (volume 3, issue 1), starting its third year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage and services with emphasis in marketing and management. In volume 3, issue 1, we focus on furthering our scope and consolidating our position in both conceptual developments and practical applications in tourism, heritage and services through publication of another seven quality manuscripts; these include five refereed full papers, one refereed research note and one book review.

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FULL PAPERS:

Chinese visitors at Australia wineries: Preferences, motivations, and barriers

Emily (Jintao) Ma, University of Massachusetts Amherst, USA
Bob Duan,
Griffith University, Australia
Lavender (Mengya) Shu,
University of Queensland, Australia
Charles Arcodia,
Griffith University, Australia
Published online: 27 March 2017, JTHSM, 3(1), pp. 3-8

URN: urn:nbn:de:0168-ssoar-67075-7, DOI: 10.5281/zenodo.401062

Abstract: China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.

Keywords: Wine Tourism, Chinese Visitors, Preferences, Motivations, Barriers

JEL Classification: L83, M1, O1

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The evolution of destination branding: A review of branding literature in tourism

Marta Almeyda-Ibáñez, University del Sagrado Corazón, Puerto Rico
Babu P. George,
Fort Hays State University, USA
Published online: 27 March 2017, JTHSM, 3(1), pp. 9-17

URN: urn:nbn:de:0168-ssoar-67084-7, DOI: 10.5281/zenodo.401370

Abstract: Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented.

Keywords: Destination management, branding, brand equity, measurement, unique selling proposition, challenges

JEL Classification: L83, M1, O1

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The practice of destination governance: A comparative analysis of key dimensions and underlying concepts

Michael Volgger, Curtin University, Australia
Harald Pechlaner,
Catholic University of Eichstätt-Ingolstadt, Germany
Sabine Pichler,
EURAC Research, Italy
Published online: 27 March 2017, JTHSM, 3(1), pp. 18-24

URN: urn:nbn:de:0168-ssoar-67226-7, DOI: 10.5281/zenodo.401371

Abstract: Most of research on destination governance focuses on reporting the results of single case studies, whose findings are often related to the particularities of the specific destinations considered. As a result, there is little (empirical) consistency in underlying principles and dimensions of destination governance. To overcome this gap, this paper presents a combined (re-)analysis of multiple qualitative case studies and empirically develops destination governance dimensions from a practitioner point of view. Findings show that theoretical conceptualisation of destination governance and practical foci differ in some respects: In contrast to governance theory, practitioners refer more to context, process and change.

Keywords: Destination governance, destination management, governance dimensions, qualitative comparison, GABEK

JEL Classification: L83, M1, O1

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New rurality, traditional music and tourist experience

Margarida Vaz, University of Beira Interior, Portugal
Anabela Dinis Vaz,
University of Beira Interior, Portugal
Olga Silva,
Academy of Music and Dance of Fundão, Portugal
Published online: 27 March 2017, JTHSM, 3(1), pp. 25-32

URN: urn:nbn:de:0168-ssoar-67163-7, DOI: 10.5281/zenodo.401373

Abstract: Fernando Lopes-Graça, a prolific Portuguese composer, joined the French musicologist Michel Giacometti (1929-1990) in the effort of collecting and cataloguing popular songs, culminating in a collection of recordings, unique in Europe, which covered all Portugal. In the context of this paper we intend to show how the work of Lopes-Graça, challenging the traditional music, can allow a touring through traditions, while allowing design a cultural environment for the most demanding tourists. The purpose of this research is to develop a tourism product in the near future based on Lopes-Graça and Giacometti’s (musical and spatial) journey through Portuguese traditional music, which portray a rural Portugal in all its dimensions including beliefs, uses and activities.

Keywords: New rurality, rural tourism, tourist experience, experiential marketing, traditional Portuguese music, classic composers

JEL Classification: L83, M1, O1

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Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions

Chryssoula Chatzigeorgiou, Hellenic Open University, Greece
Ioanna Simeli, 
University of Macedonia, Greece
Published online: 27 March 2017, JTHSM, 3(1), pp. 33-41

URN: urn:nbn:de:0168-ssoar-67083-2, DOI: 10.5281/zenodo.401375

Abstract: This study presents the development of a conceptual model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing, management, and services literature. The model was tested using sample data from guests of four different agrotourism firms, and was modified because of empirical results. The final model improves understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of a complete system.

Keywords: Agrotourism marketing, guest satisfaction, service quality, re-visit intentions

JEL Classification: L83, M1, O1

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RESEARCH NOTE:

Investigating casino event management integration: a case of East and South Asia casinos

Tzu-Wei (Arwen) Huang, I-Shou University, Taiwan
Wan-Yu (Quentina) Tseng,
I-Shou University, Taiwan
Jing-Yao (Jerry) Lin,
I-Shou University, Taiwan
Ching-Xiong (Dennis) Tay,
I-Shou University, Taiwan
Published online: 27 March 2017, JTHSM, 3(1), pp. 42-46

URN: urn:nbn:de:0168-ssoar-67071-7, DOI: 10.5281/zenodo.401385

Abstract: The aim of this study is to investigate the gap of event management in East and South Asia’s casinos throughout the information provided by casinos on their websites. Main objective is to identify the differences and similarities of event holding in East and South Asia’s casinos and suggest future directions for casino managers and event organizers. Four research questions were developed to provide ourselves a goal, as well as to further our understanding of our investigation. There are two steps to structure our study. First is to evaluate the performance of 138 casino’ s websites, which were obtained from worldcasinodirectory. com by using a website evaluation tool that we have constructed. In the second step, we conduct a content analysis for the website so we can identify what kind of events are organized in the area on our samples. The data of the content analysis provides a comparison of events in our sampling, such as the event’s size, type, and frequency of holding an event. We believe that our research would contribute to event organizers and large scale corporations to give them an insight on the overall efficiency of websites, as well as the frequency of events around East and South Asian casinos.

Keywords: Event, casinos, websites, content analysis, evaluation tool

JEL Classification: L83, M1, Z12

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BOOK REVIEW:

Tourism in the city, towards and integrative agenda on urban tourism

Maximiliano E. Korstanje, University of Palermo, Argentina
Published online: 27 March 2017, JTHSM, 3(1), pp. 47-48

DOI: 10.5281/zenodo.401394

Book review: Tourism in the city, towards and integrative agenda on urban tourism, by Bellini, N. & Pasquinelli, C. (Eds.), 2017. New York, Springer International Publishing. ISBN 978-331926876-7.

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