Journal of Tourism, Heritage & Services Marketing is an open access, international, multi-disciplinary, refereed (double blind peer-review) journal, aiming to promote and enhance research at both macro-economic and micro-economic levels of tourism, heritage and services marketing. The journal’s ISSN is: 2529-1947

The journal is published twice per year (in Winter and in Summer) and is owned and co-managed by two academic units of the School of Economics & Business of the International Hellenic University: the Program of Postgraduate Studies in Tourism Management & Organisation and the Research Laboratory in Tourism “Tourlab”. The International Hellenic University is the third largest public university in Greece, and the only one in the country specialising in offering undergarduate, postgraduate and doctoral studies in English.

For more information and for any editorial enquiries, please contact with the Journal Manager (Mr. Panagiotis Papageorgiou) at: International Hellenic University, JTHSM Editorial Office, Program of Postgraduate Studies in Tourism Management, School of Economics & Business, P.O. Box 141, GR-57400, Thessaloniki, Greece. Phone: +30-2310-013450, E-mail: editorial-office@jthsm.gr. For any other questions or for inquiries regarding submission of manuscripts, please contact with the Editor-in-Chief at (Prof. Evangelos Christou) at: International Hellenic University, School of Economics & Business, P.O. Box 141, GR-57400, Thessaloniki, Greece. Phone: +30-2310-013193, E-mail: echristou@ihu.gr


Publication Expenses, Fees & Revenue Sources:

JTHSM is a Platinum Open Access journal and does not charge authors fees for submitting, processing, or publishing papers. The journal’s expenses are fully covered by the publisher (International Hellenic University).

JTHSM do not publish any advertising material.


Legal Code, Content Licensing & Open Access Policy:

Authors of papers published in JTHSM hold the copyright of their paper without restrictions. All work in JTHSM is licensed under an Attribution-NonCommercial-NoDerivatives 4.0 International Licence. According to this, any person is free to copy, distribute, display and perform the work in any media or form, as long as he/she gives the original author(s) credit, do not use this work for commercial purposes, and do not alter, transform, or build upon this work. For any reuse or distribution, the license terms of any work published in JTHSM must be made clear to others. Any of these conditions can be waived if one gets permission from the copyright holders. Nothing in this license impairs or restricts the authors’ rights.

The Legal Code for this Licence can be download at: https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode  or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.


JTHSM is a Platinum Open Access journal, conforming fully to the Budapest Open Access Initiative (BOAI) and all of its content is available for free immediately after publication; the journal does not charge authors article processing charges (APCs) or any other charges, hence its designation as a “Platinum Open Access journal”. THSM has adopted the BOAI policy of “free availability on the public internet, permitting its users to read, download, copy, distribute, print, search, or link to the full texts of its articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, is to give authors control over the integrity of their work and the right to be properly acknowledged and cited”.

JTHSM is indexed in:


San Francisco Declaration on Research Assessment:

JTHSM has signed the Declaration on Research Assessment (DORA). DORA recognizes the need to improve the ways in which the outputs of scholarly research are evaluated. It is a worldwide initiative covering all scholarly disciplines and all key stakeholders including funders, publishers, professional societies, institutions, and researchers. JTHSM encourage all individuals and organizations who are interested in developing and promoting best practice in the assessment of scholarly research to sign DORA.


Publication Ethics Policy & Malpractice Statement:

JTHSM is committed to maintaining the highest standards of publication ethics and to supporting ethical research practices and adheres to the COPE Code of Conduct for Journal Publishers. The journal editors follow the COPE Code of Conduct for Journal Editors.

This journal has adopted a comprehensive publication ethics and publication malpractice statement, composed using the publishing ethics resource kit and in compliance with Elsevier recommendations and COPE guidelines.



JTHSM evaluates submissions on the understanding that they are the original work of the author(s). We expect that references made in a manuscript or article to another person’s work or idea will be credited appropriately. Equally we expect authors to gain all appropriate permissions prior to publication. JTHSM systematically run all submitted papers through plagiarism-detection software (using iThenticate by Turnitin plagiarism checker) to identify possible cases; JTHSM accepts and publishes manuscripts that score as “Green” in Similarity Report by Turnitin.

Re-use of text, data, figures, or images without appropriate acknowledgment or permission is considered plagiarism, as is the paraphrasing of text, concepts, and ideas. All allegations of plagiarism are investigated thoroughly and in accordance with COPE guidelines detailed here.



All submissions should include author’s and co-authors’ – if any – ORCID (compulsory for all submissions since volume 5, issue 1, 2019).


Rapid dissemination of research through Social Sciences Research Network by Elsevier:

Research published in JTHSM quickly becomes available to the international academic and research community; all published papers of this journal are included full-text in Elsevier’s SSRN, in the framework of Partners in Publishing program. SSRN (Social Sciences Research Network) by Elsevier is devoted to the rapid worldwide dissemination of research and is composed of a number of specialized research networks.

To subscribe to rapid JTHSM paper updates through Elsevier’s SSRN, please click here.


Mendeley integration:

All papers published in JTHSM are fully integrated with Mendeley reference manager. Mendeley by Elsevier is a free reference manager and academic social network that can help researchers organize their research, collaborate with others online, and discover the latest research: a) Automatically generate bibliographies; b) Collaborate easily with other researchers online; c) Find relevant papers based on what they are reading; d) Read papers on the go, with Mendeley’s iOS and Android apps.



The authors who may have a complaint against any of the aspects of their interaction with JTHSM should, in the first instance, write/e-mail to the Associate Editor. In case it does not resolve the issue, the complaint should be forwarded to the Editor-in-Chief. The Associate Editor and the Editor-in-Chief aim to acknowledge the complaint within 7 days after receiving it. In addition, they should explain to the author the procedure which they will be undertaking to resolve the matter.


Article Retraction and Correction Policy:

Corrections are published if the publication record is seriously affected, for example with regard to the scientific accuracy of published information, or the reputation of the authors, or the reputation of the journal. Corrections that do not affect the contribution in a material way or significantly impair the reader’s understanding of the contribution (e.g. a spelling mistake or grammatical error) will not be published.

When an amendment is published, it is linked bi-directionally to and from the article being corrected. A PDF version of the correction is added to the original article PDF so that the original article PDF will remain the same as the printed page and readers downloading the PDF will receive the original article plus amendment.

Amendments are published in the article category “Addenda and Errata” and will be further classified as an “Erratum”, “Corrigendum”, “Addendum” or “Retraction”. All such amendments should be as concise as possible, containing only material strictly relevant to the contribution being corrected. In very rare circumstances, JTHSM also reserves the right to remove articles

Errata concern the amendment of mistakes introduced by the journal in editing or production, including errors of omission such as failure to make factual proof corrections requested by authors within the deadline provided by the journal and within journal policy. Errata are generally not published for simple, obvious typing errors, but are published when an apparently simple error is significant (for example, a greek mu for an ‘m’ in a unit, or a typing error in the corresponding author’s email address).

If there is an error in a figure or table, the usual procedure is to publish a sentence of rectification. A significant error in the figure or table is corrected by publication of a new corrected figure or table as an erratum. The figure or table is republished only if the editor considers it necessary. If the colours of histogram bars were wrongly designated in the figure legend, for example, a sentence of correction would be published as an erratum; the entire figure would not be reproduced.

Corrigenda submitted by the original authors are published if the scientific accuracy or reproducibility of the original paper is compromised. JTHSM will publish corrigenda if there is an error in the published author list, but not usually for overlooked acknowledgements.

Readers wishing to draw the journal’s attention to a significant published error should submit their comments as a “Letter to the Editor”. Such “Letters to the Editor” will be carefully reviewed by unrelated and neutral referees. On editorial acceptance, the paper will be sent to the authors of the original paper to provide an opportunity for their early response.

Addenda are judged on the significance of the addition to the interpretation of the original publication. Addenda do not contradict the original publication, but if the authors inadvertently omitted significant information available to them at the time, this material will be published as an addendum after peer review.

Retractions are judged according to whether the main conclusion of the paper is seriously undermined as a result, for example, of subsequent information coming to light of which the authors were not aware at the time of publication. In the case of experimental papers, this can include e.g. further experiments by the authors or by others which do not confirm the main experimental conclusion of the original publication.

Readers wishing to draw the editors’ attention to published work requiring retraction should first contact the authors of the original paper and then write to the journal, including copies of the correspondence with the authors (whether or not the correspondence has been answered). The editors will seek advice from reviewers if they judge that the information is likely to draw into question the main conclusions of the published paper.

Infringements of professional ethical codes, such as multiple submission, bogus claims of authorship, plagiarism, fraudulent use of data, or the like, will also result in an article being retracted.

All co-authors will be asked to agree to a retraction. In cases where some co-authors decline to sign a retraction, the editors reserve the right to publish the retraction with the dissenting author(s) identified.

Article removal: in very rare circumstances it may be necessary to remove an article from JTHSM. This will only occur where the article is clearly defamatory, or infringes others’ legal rights, or where the article is, or there is good reason to expect it will be, the subject of a court order, or where the article, if acted upon, might pose a serious health risk.

In these circumstances, while the bibliographic information (title and authors) will be retained online, the text will be replaced with a page indicating that the article has been removed for legal reasons.