Journal of Tourism, Heritage & Services Marketing is an open-access, international, multi-disciplinary, refereed (double blind peer-reviewed) journal aiming to promote and enhance research in all fields of marketing in tourism, heritage and services management. The journal is co-published by the Program of Postgraduate Studies in Tourism Management & Organisation and by the Research Laboratory in Tourism “TourLab” of the International Hellenic University (in Greece), the third largest public (state-owned) university in the country offering both undergraduate and postgraduate studies, and is intended for readers in the scholarly community who deal with different marketing sectors, both at macro and at micro level, as well as professionals in the industry. The Journal of Tourism, Heritage & Services Marketing provides a platform for debate and dissemination of research findings, new research areas and techniques, conceptual developments, and articles with practical application to any tourism, heritage, and services marketing segment. Besides research papers, the journal welcomes book reviews, conference reports, case studies, research notes and commentaries. The Journal of Tourism, Heritage & Services Marketing aims at:

  • Disseminating and promoting research, good practice and innovation in all aspects of marketing in tourism, heritage and services to its prime audience including educators, researchers, post-graduate students, policy makers, and industry practitioners.
  • Encouraging international scientific cooperation and understanding, and enhancing multi-disciplinary research across various marketing sectors.

Scope & Peer-Review Policy

The scope of the journal is international and all papers submitted are subject to strict blind peer review by its Editorial Board and by 3 anonymous international reviewers. The journal features conceptual and empirical papers, and editorial policy is to invite the submission of manuscripts from academics, researchers, post-graduate students, policy-makers and industry practitioners. The Editorial Board will be looking particularly for articles about new trends and developments within different sectors of marketing and the application of new ideas and developments that are likely to affect tourism, heritage and services in the future. Journal of Tourism, Heritage & Services Marketing also welcomes submission of manuscripts in areas that may not be directly tourism or heritage-related but cover a topic that is of interest to researchers, educators, policy-makers and practitioners in various fields of services marketing.

Manuscripts published in Journal of Tourism, Heritage & Services Marketing should not have been published previously in any copyright form (print or electronic/online). The general criteria for the acceptance of articles are:

  • Contribution to the promotion of scientific knowledge in the greater multi-disciplinary field of marketing.
  • Adequate and relevant literature review.
  • Scientifically valid and reliable methodology.
  • Clarity of writing.
  • Acceptable quality of English language.

Journal of Tourism, Heritage & Services Marketing is published twice per year (in Winter and in Summer). Each issue includes the following sections: editorial, research papers, research notes, case studies, book reviews, conference reports, industry viewpoints, and forthcoming events.

Open Access Policy:

Journal of Tourism, Heritage & Services Marketing is an Open Access journal, conforming fully to the Budapest Open Access Initiative (BOAI)Journal of Tourism, Heritage & Services Marketing has adopted the BOAI policy of “free availability on the public internet, permitting its users to read, download, copy, distribute, print, search, or link to the full texts of its articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, is to give authors control over the integrity of their work and the right to be properly acknowledged and cited”.