The influence of eWOM credibility on visit intention: An integrative moderated mediation model

Lamia Nechoud, École Supérieure de Commerce, Algeria, Faouzi Ghidouche, École des Hautes Études Commerciales, Algeria & Hugues Seraphin, University of Winchester, United Kingdom
Published online: 15 February 2021, JTHSM, 7(1), pp.54-63.

URN: urn:nbn:de:0168-ssoar-69984-9, DOI: 10.5281/zenodo.4521314

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  <identifier identifierType="DOI">10.5281/zenodo.4521314</identifier>
  <creators>
    <creator>
      <creatorName>Nechoud, Lamia</creatorName>
      <givenName>Lamia</givenName>
      <familyName>Nechoud</familyName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0003-1826-0620</nameIdentifier>
      <affiliation>École Supérieure de Commerce, Algeria</affiliation>
    </creator>
    <creator>
      <creatorName>Ghidouche, Faouzi</creatorName>
      <givenName>Faouzi</givenName>
      <familyName>Ghidouche</familyName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0002-3638-4056</nameIdentifier>
      <affiliation>École des Hautes Études Commerciales, Algeria</affiliation>
    </creator>
    <creator>
      <creatorName>Seraphin, Hugues</creatorName>
      <givenName>Hugues</givenName>
      <familyName>Seraphin</familyName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0002-2092-728X</nameIdentifier>
      <affiliation>University of Winchester, United Kingdom</affiliation>
    </creator>
  </creators>
  <titles>
    <title>The influence of eWOM credibility on visit intention: An integrative moderated mediation model</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2021</publicationYear>
  <subjects>
    <subject>perceived credibility</subject>
    <subject>eWOM susceptibility</subject>
    <subject>perceived usefulness</subject>
    <subject>intention to visit</subject>
    <subject>destination image</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2021-02-15</date>
  </dates>
  <language>en</language>
  <resourceType resourceTypeGeneral="Text">Journal article</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/4521314</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf" resourceTypeGeneral="Text">2529-1947</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.5281/zenodo.4521313</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;&lt;strong&gt;&lt;em&gt;Purpose&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;: &lt;/em&gt;&lt;em&gt;This study examines the process by which eWOM susceptibility moderates the strength of indirect links between the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the perceived usefulness of these messages&lt;/em&gt;&lt;em&gt;. &lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Methods&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;: &lt;/em&gt;&lt;em&gt;The research hypotheses were tested according to structural equations modelling and Hayes procedure, which made it possible to study simultaneously and rigorously the mediating and moderating effects, and to have a clear view on the model fittness&lt;/em&gt;&lt;em&gt;. &lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Results&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;: The results indicate that the mediation links of the destination image on the relationship between perceived credibility and intention to visit a destination, are moderated by the susceptibility of the eWOM (&lt;/em&gt;&lt;em&gt;the comments generated by Internet users or the sharing of tourists&amp;#39; experiences on Facebook&lt;/em&gt;&lt;em&gt;). &lt;/em&gt;&lt;em&gt;This study also indicates that the relationship between the perceived credibility of the eWOM and the intentions to visit a destination is mediated by the usefulness of the eWOM messages and the destination image.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Implications&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;: &lt;/em&gt;&lt;em&gt;Tourism practitioners seeking to attract tourists can use the eWOM as a communication technique for product and/or service recommendations. Given the powerful influence of the eWOM, it should not be ignored or misused, but managed to improve the effectiveness of marketing strategies in hospitality, tourism and travel&lt;/em&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: JUL 2020, REVISION SUBMITTED: OCT 2020, 2nd REVISION SUBMITTED: DEC 2020, ACCEPTED: JAN 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 FEB 2021</description>
  </descriptions>
</resource>