Vol. 5, Iss. 1, 2019 – Journal of Tourism, Heritage & Services Marketing

Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki

Eleni Mavragani (ORCiD),International Hellenic University, Greece, Paraskevi Nikolaidou (ORCiD),International Hellenic University, Greece & Efi Theodoraki (ORCiD),International Hellenic University, Greece
Published online: 15 April 2019, JTHSM, 5(1), pp. 15-23.

URN: urn:nbn:de:0168-ssoar-66386-72, DOI: 10.5281/zenodo.2641011

BibTeX Export

@article{eleni_mavragani_2019_2641011,
author = {Eleni Mavragani and
Paraskevi Nikolaidou and
Efi Theodoraki},
title = {{Traveler segmentation through Social Media for
intercultural marketing purposes: The case of
Halkidiki}},
journal = {Journal of Tourism, Heritage \& Services Marketing},
year = 2019,
volume = 5,
number = 1,
pages = {15-23},
month = apr,
note = {{SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER
2018, ACCEPTED: JANUARY 2019; REFEREED
ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}},
doi = {10.5281/zenodo.2641011},
url = {https://doi.org/10.5281/zenodo.2641011}
}