Vol. 5, Iss. 1, 2019
Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki
Eleni Mavragani (ORCiD),International Hellenic University, Greece, Paraskevi Nikolaidou (ORCiD),International Hellenic University, Greece & Efi Theodoraki (ORCiD),International Hellenic University, Greece
Published online: 15 April 2019, JTHSM, 5(1), pp. 15-23.
URN: urn:nbn:de:0168-ssoar-66386-72, DOI: 10.5281/zenodo.2641011
BibTeX Export
@article{eleni_mavragani_2019_2641011, author = {Eleni Mavragani and Paraskevi Nikolaidou and Efi Theodoraki}, title = {{Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki}}, journal = {Journal of Tourism, Heritage \& Services Marketing}, year = 2019, volume = 5, number = 1, pages = {15-23}, month = apr, note = {{SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER 2018, ACCEPTED: JANUARY 2019; REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}}, doi = {10.5281/zenodo.2641011}, url = {https://doi.org/10.5281/zenodo.2641011} } |