Vol. 5, Iss. 2, 2019 – Journal of Tourism, Heritage & Services Marketing

Marketing suggestions for multi-religious tourism development: The case of Thessaloniki

Georgia Zouni (ORCiD),University of Piraeus, Greece, Dimitrios Digkas (ORCiD), Alexander Technological Institute of Thessaloniki, Greece
Published online: 30 November 2019, JTHSM, 5(2), pp.36-42.

URN: urn:nbn:de:0168-ssoar-66334-2, DOI: 10.5281/zenodo.3603167

DataCite XML Export

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<identifier identifierType=”DOI”>10.5281/zenodo.3601675</identifier>
<creators>
<creator>
<creatorName>Georgia Zouni</creatorName>
<nameIdentifier nameIdentifierScheme=”ORCID” schemeURI=”http://orcid.org/”>0000-0002-3388-1591</nameIdentifier>
<affiliation>University of Piraeus</affiliation>
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<creator>
<creatorName>Dimitrios Digkas</creatorName>
<affiliation>Alexander Technological Institute of Thessaloniki</affiliation>
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<titles>
<title>Marketing suggestions for multi-religious tourism development: The case of Thessaloniki</title>
</titles>
<publisher>Zenodo</publisher>
<publicationYear>2019</publicationYear>
<subjects>
<subject>religious tourism</subject>
<subject>pilgrimage</subject>
<subject>monotheistic monuments</subject>
<subject>multi-religious destination</subject>
</subjects>
<dates>
<date dateType=”Issued”>2019-11-30</date>
</dates>
<resourceType resourceTypeGeneral=”Text”>Journal article</resourceType>
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<alternateIdentifier alternateIdentifierType=”url”>https://zenodo.org/record/3601675</alternateIdentifier>
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<relatedIdentifier relatedIdentifierType=”ISSN” relationType=”IsPartOf”>2529-1947</relatedIdentifier>
<relatedIdentifier relatedIdentifierType=”DOI” relationType=”IsVersionOf”>10.5281/zenodo.3601674</relatedIdentifier>
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<rightsList>
<rights rightsURI=”http://creativecommons.org/licenses/by/4.0/legalcode”>Creative Commons Attribution 4.0 International</rights>
<rights rightsURI=”info:eu-repo/semantics/openAccess”>Open Access</rights>
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<description descriptionType=”Abstract”><p><em>Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki.&nbsp; Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.</em></p></description>
<description descriptionType=”Other”>SUBMITTED: MARCH 2019, REVISION SUBMITTED: MAY 2019, ACCEPTED: AUGUST 2019, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 NOVEMBER 2019</description>
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