a a Article version – update check Current DOI: 10.5281/zenodo.1209121Updated article version DOI: noneaBack to article:The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road ProgrammeaPeer review statement: The publishing and review policy for JTHSM is described in its Notes for Authors: https://www.jthsm.gr/notes_for_authors