Vol. 2, Iss. 1, 2016

Extending tourism marketing: Implications for targeting the senior tourists’ segment

Athina Nella, Hellenic Open University, Greece
Evangelos Christou, Alexander Technological Institute of Thessaloniki, Greece
Published online: 10 Jun 2016, JTHSM, 2(1), pp.36-42.

URN: urn:nbn:de:0168-ssoar-67076-2, DOI: 10.5281/zenodo.376336

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Abstract: 

The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

Keywords: 

Market segmentation, senior tourism market, ageing population, market targeting, destination marketing organisations

JEL Classification: 

L83, M31, Z33