Vol. 3, Iss. 1, 2017

New rurality, traditional music and tourist experience

Margarida Vaz, University of Beira Interior, Portugal
Anabela Dinis Vaz,
University of Beira Interior, Portugal
Olga Silva,
Academy of Music and Dance of Fundão, Portugal
Published online: 27 March 2017, JTHSM, 3(1), pp. 25-32

URN: urn:nbn:de:0168-ssoar-67163-7, DOI: 10.5281/zenodo.401373

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Abstract:

Fernando Lopes-Graça, a prolific Portuguese composer, joined the French musicologist Michel Giacometti (1929-1990) in the effort of collecting and cataloguing popular songs, culminating in a collection of recordings, unique in Europe, which covered all Portugal. In the context of this paper we intend to show how the work of Lopes-Graça, challenging the traditional music, can allow a touring through traditions, while allowing design a cultural environment for the most demanding tourists. The purpose of this research is to develop a tourism product in the near future based on Lopes-Graça and Giacometti’s (musical and spatial) journey through Portuguese traditional music, which portray a rural Portugal in all its dimensions including beliefs, uses and activities.

Keywords:

New rurality, rural tourism, tourist experience, experiential marketing, traditional Portuguese music, classic composers

JEL Classification:

L83, M1, O1