{"id":7008,"date":"2024-09-18T09:24:05","date_gmt":"2024-09-18T08:24:05","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=7008"},"modified":"2024-12-18T13:28:38","modified_gmt":"2024-12-18T12:28:38","slug":"volume-10-issue-1-2024","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=7008","title":{"rendered":"Volume 10, Issue 1, 2024"},"content":{"rendered":"\n

The complete Volume 10, Issue 1, 2024, is available to download here<\/mark><\/a><\/strong> (8,3MB). Detailed information for each paper included in Volume 10, Issue 1, 2024, is presented bellow:<\/p>\n\n\n\n

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Editorial<\/mark><\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a> Anestis Fotiadis<\/em><\/strong>, <\/em><\/strong>Co-<\/em>Editor, Zayed University, United Arab Emirates<\/em>
Published online: 30 June 2024, JTHSM, 10(1), pp.1-2.<\/p>\n\n\n\n

DOI: 10.5281\/zenodo.13771425<\/a><\/p>\n\n\n\n

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We are pleased to present the nineteenth publication of JTHSM (volume 10, issue 1), the first issue in its tenth year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage, and services with an emphasis on marketing and management. Volume 10, issue 1 focus on furthering the journal\u2019s scope and consolidating its position in both conceptual developments and practical applications in tourism, heritage and services through publication of nine quality manuscripts that underwent rigorous double-blind reviewing: eight full papers and one research note.<\/p>\n\n\n\n

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Cite as (APA):<\/strong><\/p>\n\n\n\n

Fotiadis, A. (2024). Editorial. Journal of Tourism, Heritage & Services Marketing, 10(1), 1\u20132. https:\/\/doi.org\/10.5281\/zenodo.13771425<\/p>\n\n\n\n

Full-text download:<\/em><\/p>\n\n\n\n

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FULL PAPERS:<\/strong><\/p>\n\n\n\n

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The impact of uses and motivation gratifications on tourist behavioral intention: The mediating role of destination image and tourists’ attitudes<\/mark><\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a> The-Bao Luong<\/strong>, Ho Chi Minh City University of Technology and Education, Vietnam<\/em>
Published online: 30 June 2024, JTHSM, 10(1), pp.3-13.<\/p>\n\n\n\n

DOI: 10.5281\/zenodo.13771484<\/a><\/p>\n\n\n\n

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Abstract<\/strong><\/p>\n\n\n\n

Purpose: <\/em><\/strong>This study investigates the relationships between uses and gratification (U&G) theory, destination image, and tourists\u2019 attitudes and how they influence tourist behavioral intention.<\/p>\n\n\n\n

Methods: <\/em><\/strong>The data was collected from 590 Vietnamese tourists through social media platforms like Facebook, Zalo, and Instagram. The Smart-PLS program (version 4.0) was used for data analysis and hypothesis testing.<\/p>\n\n\n\n

Results: <\/em><\/strong>The outcome indicates all the hypotheses were supported. The result shows that U&G motivations positively affect both destination image and tourists\u2019 attitudes toward using technology. Destination image positively affects tourists\u2019 attitudes toward using technology. Tourists\u2019 behavioral intention is positively affected by destination image and tourists\u2019 attitudes toward using technology. Moreover, the research delved into the intermediary functions of destination image and tourists’ technological attitudes regarding the association between U&G motivations and tourist behavioral intention.<\/p>\n\n\n\n

Implications:<\/em><\/strong> This study contributes significantly to literature as it is one of the pioneering works in integrating U&G theory. The correlations between variables bring new findings inside the tourism literature field. Furthermore, this study offers practical applications for managing and marketing heritage sites by exploring the crucial factors influencing tourists’ intentions to visit these sites.<\/p>\n\n\n\n

Keywords:<\/strong> uses and gratification motivations, destination image, tourist\u2019s attitude toward using technology, tourist behavioral intention <\/em><\/p>\n\n\n\n

JEL Classification: <\/strong>C91, D7, L83<\/p>\n\n\n