{"id":6674,"date":"2023-06-19T13:26:49","date_gmt":"2023-06-19T12:26:49","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=6674"},"modified":"2023-06-22T10:17:09","modified_gmt":"2023-06-22T09:17:09","slug":"volume-9-issue-1-2023","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=6674","title":{"rendered":"Volume 9, Issue 1, 2023"},"content":{"rendered":"\n

The complete Volume 9, Issue 1, 2023, is available to download here<\/mark><\/a><\/strong> (7,3MB). Detailed information for each paper included in Volume 9, Issue 1, 2023, is presented bellow:<\/p>\n\n\n\n

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Editorial<\/mark><\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a> Evangelos Christou<\/em><\/strong>, Editor-in-Chief, International Hellenic University, Greece<\/em>, \"\"<\/a> Anestis Fotiadis<\/em><\/strong>, <\/em><\/strong>Co-<\/em>Editor, Zayed University, United Arab Emirates<\/em>
Published online: 10 June 2023, JTHSM, 9(1), pp.1-2.<\/p>\n\n\n\n

DOI: 10.5281\/zenodo.8055158<\/a><\/p>\n\n\n\n

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Time for celebration! The Journal of Tourism, Heritage & Services Marketing achieved a CiteScore of 5.5 for 2022 and Q2 classification in Scopus.
We are pleased to present the seventeenth publication of JTHSM (volume 9, issue 1), the first issue in its nineth year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage, and services with an emphasis on marketing and management. Volume 9, issue 1 focus on furthering the journal\u2019s scope and consolidating its position in both conceptual developments and practical applications in tourism, heritage, and services through publication of six quality manuscripts that underwent rigorous double-blind reviewing: five full papers and one case study.<\/p>\n\n\n\n

Export reference:<\/strong>
<\/em>BibTeX<\/a>,,<\/mark>DataCite<\/a>,,<\/mark>Dublin Core<\/a>,,<\/mark>Mendeley<\/a><\/p>\n\n\n\n

Cite as:<\/strong><\/p>\n\n\n\n

Christou, E., & Fotiadis, A. (2023). Editorial. Journal of Tourism, Heritage & Services Marketing, 9<\/em>(1), 1\u20132. https:\/\/doi.org\/10.5281\/zenodo.8055158<\/p>\n\n\n\n

Full-text download:<\/em><\/p>\n\n\n\n

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E-loyalty formation of Generation Z: Personal characteristics and social influences<\/mark><\/a><\/strong><\/p>\n\n\n\n

\"\"<\/a> Ranjit Singh<\/strong>, Pondicherry University, India,<\/em> & \"\"<\/a> P.S. Sibi<\/strong>, Pondicherry University, India<\/em>
Published online: 10 June 2023, JTHSM, 9(1), pp.3-14.<\/p>\n\n\n\n

DOI: 10.5281\/zenodo.8054004<\/a><\/p>\n\n\n\n

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Purpose<\/em><\/strong>: <\/em>This study examines the personal characteristics and social influence of Generation Z on their e-loyalty towards tourism websites. In contrast to previous models, this study explores the effect of perceived compatibility and innovativeness (personal characteristics) and subjective norm (social influence) on perceived usefulness and trust on tourism websites, which in turn influence e-loyalty in a generational context. These factors are crucial in e-commerce, but they have not been studied together in the context of tourism, especially for Generation Z.<\/p>\n\n\n\n

Methods<\/em><\/strong>: <\/em>Using a sample size of 389 respondents falling within Generation Z in India, the proposed model was validated using PLS-SEM. A quantitative approach was followed in this study and the data was collected by using a survey questionnaire.<\/p>\n\n\n\n

Results<\/em><\/strong>: <\/em>Within the wider context of technology adoption, the findings show the decisive role of both personal characteristics and social influence in determining the e-loyalty of Generation Z towards tourism websites.<\/p>\n\n\n\n

Implications<\/em><\/strong>: <\/em>The implications of understanding the e-loyalty of Generation Z may assist tourism firms in retaining them by developing and implementing effective marketing strategies. Moreover, the study\u2019s most significant contribution is that it considers Generation Z, a generation that will shape the world\u2019s future economy and a digital sector with significant purchasing power and influence.<\/p>\n\n\n\n

Keywords:<\/em><\/strong> e-loyalty; Generation Z; Perceived compatibility; Innovativeness; Subjective norm; Tourism websites<\/p>\n\n\n\n

JEL Classification: <\/em><\/strong>A13, C31, L84 <\/p>\n\n\n