{"id":6626,"date":"2023-06-19T11:16:16","date_gmt":"2023-06-19T10:16:16","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=6626"},"modified":"2023-06-22T10:22:03","modified_gmt":"2023-06-22T09:22:03","slug":"6626-2","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=6626","title":{"rendered":""},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.jthsm.gr\/?page_id=6674\">&lt; Back to Volume 9, Issue 1, table of contents<\/a><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">a<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1b3fab\" class=\"has-inline-color\">Tourists\u2019 risk perception towards Kashmir valley: An analysis using Tourism Risk Index<\/mark><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/orcid.org\/0000-0002-4548-7639\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong>Manjula Chaudhary<\/strong>,&nbsp;Kurukshetra University, India,<\/em> &amp; <a href=\"https:\/\/orcid.org\/0000-0003-0045-3563\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong>Naser Ul Islam<\/strong>, <\/em>Tata Institute of Social Sciences, India<br>Published online: 10 June 2023, JTHSM, 9(1), pp.48-57.<\/p>\n\n\n\n<p>DOI:&nbsp;<a href=\"http:\/\/doi.org\/10.5281\/zenodo.8054889\" target=\"_blank\" rel=\"noreferrer noopener\">10.5281\/zenodo.8054889<\/a><\/p>\n\n\n\n<p>Full-text download:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.jthsm.gr\/vol9iss1\/9-1-5.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2017\/02\/PDF_Download_Logo-300x300.jpg\" alt=\"\" class=\"wp-image-158\" width=\"44\" height=\"44\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><strong>Export reference:<\/strong><em><br><\/em><a href=\"https:\/\/zenodo.org\/record\/8054889\/export\/hx\" target=\"_blank\" rel=\"noreferrer noopener\">BibTeX<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/8054889\/export\/dcite4\" target=\"_blank\" rel=\"noreferrer noopener\">DataCite<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/8054889\/export\/xd\" target=\"_blank\" rel=\"noreferrer noopener\">Dublin Core<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/www.mendeley.com\/import\/?url=https:\/\/zenodo.org\/record\/8054889\" target=\"_blank\" rel=\"noreferrer noopener\">Mendeley<\/a><\/p>\n\n\n\n<p><strong>Cite as:<\/strong><\/p>\n\n\n\n<p>Chaudhary, M., &amp; Ul Islam, N. (2023). Tourists\u2019 risk perception towards Kashmir valley: An analysis using Tourism Risk Index. <em>Journal of Tourism, Heritage &amp; Services Marketing, 9<\/em>(1), 48\u201357. https:\/\/doi.org\/10.5281\/zenodo.8054889<\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a class=\"plumx-plum-print-popup plum-liberty-theme\" href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id=3883690\" data-popup=\"right\" data-badge=\"true\" data-site=\"plum\" data-hide-when-empty=\"true\">The Impact of External Factors on ICT Usage Practices at Unesco World Heritage Sites<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.jthsm.gr\/?page_id=6593\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png\" alt=\"\" class=\"wp-image-2066\" width=\"97\" height=\"20\" srcset=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png 470w, https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2-300x62.png 300w\" sizes=\"auto, (max-width: 97px) 100vw, 97px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">a<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p><strong><em>Purpose<\/em><\/strong><em>: <\/em>This research aims to present a Tourism Risk Index (TRI) for risk analysis at tourism destinations that can act as a usable tool to accurately capture the perception of risk by tourists.<\/p>\n\n\n\n<p><strong><em>Methods<\/em><\/strong><em>: <\/em>The TRI for this study is developed in Kashmir valley (India). The development of index began with the assumption that general perceptions echoed through mass media and word of mouth about the lack of security in the Kashmir valley are correct. It was followed by a survey of 370 tourists visiting the valley about common types of risks identified through the literature on tourism.<\/p>\n\n\n\n<p><strong><em>Results<\/em><\/strong><em>: <\/em>The results are not along expected lines rather suggest that visiting tourists perceive Kashmir valley as safe. The findings show that Kashmir valley is perceived overall as less risky on all components, and in descending order, these ranks as personal safety, natural risk, cultural risk, and human-induced risk.<\/p>\n\n\n\n<p><strong><em>Implications<\/em><\/strong><em>: <\/em>Destination managers would have promoted Kashmir valley with a different level of confidence if this insight would have been available to them, and the possibility of its positive effect on the perception of tourists not visiting the valley cannot be ruled out. The index can be used to consistently track the tourism risks of Kashmir or any other destination by inclusions of new risks as they crop up from time to time.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong><em>Kashmir Valley, risk perception, risk measurement, Tourism Risk Index<\/em><\/p>\n\n\n\n<p><strong>JEL Classification: <\/strong><em>G32, D81, Z32<\/em><\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id= 4484692\" data-popup=\"right\" data-badge=\"true\" class=\"plumx-plum-print-popup plum-liberty-theme\" data-site=\"plum\" data-hide-when-empty=\"true\">Tourists\u2019 Risk Perception Towards Kashmir Valley: An Analysis Using Tourism Risk Index<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.jthsm.gr\/?page_id=6616\">&lt; Previous article in Vol. 9, Iss. 1<\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">aaaaaaaaaaa<\/mark><a href=\"https:\/\/www.jthsm.gr\/?page_id=6638\">Next article in Vol. 9, Iss. 1 &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; Back to Volume 9, Issue 1, table of contents a Tourists\u2019 risk perception towards Kashmir valley: An analysis using Tourism Risk Index Manjula Chaudhary,\u00a0Kurukshetra University, India, &amp; Naser Ul Islam, Tata Institute of Social Sciences, IndiaPublished online: 10 June 2023, JTHSM, 9(1), pp.48-57. DOI:\u00a010.5281\/zenodo.8054889 Full-text download: Export reference:BibTeX,,DataCite,,Dublin Core,,Mendeley Cite as: Chaudhary, M., &amp; [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6626","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6626"}],"version-history":[{"count":12,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6626\/revisions"}],"predecessor-version":[{"id":6775,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6626\/revisions\/6775"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}