{"id":6601,"date":"2023-06-19T09:21:12","date_gmt":"2023-06-19T08:21:12","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=6601"},"modified":"2023-06-22T10:20:10","modified_gmt":"2023-06-22T09:20:10","slug":"6601-2","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=6601","title":{"rendered":""},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.jthsm.gr\/?page_id=6674\">&lt; Back to Volume 9, Issue 1, table of contents<\/a><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">a<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1b3fab\" class=\"has-inline-color\">Dark satisfaction in Guanajuato\u2019s Mummies Museum visitors <\/mark><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/orcid.org\/0000-0002-2319-5790\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong>Juan Gabriel Brida<\/strong>,&nbsp;Universidad de la Rep\u00fablica, Uruguay,<\/em> <em><strong><a href=\"https:\/\/orcid.org\/0000-0003-1990-7123\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> Erika Lourdes Gonz\u00e1lez Rosas<\/strong>,&nbsp;University of Guanajuato, Mexico<\/em> &amp; <a href=\"https:\/\/orcid.org\/0000-0003-1359-2204\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong>Mar\u00eda Nela Seijas Gim\u00e9nez<\/strong>, Universidad de la Rep\u00fablica, Uruguay<\/em><br>Published online: 10 June 2023, JTHSM, 9(1), pp.15-24.<\/p>\n\n\n\n<p>DOI:&nbsp;<a href=\"http:\/\/doi.org\/10.5281\/zenodo.8054198\" target=\"_blank\" rel=\"noreferrer noopener\">10.5281\/zenodo.8054198<\/a><\/p>\n\n\n\n<p>Full-text download:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.jthsm.gr\/vol9iss1\/9-1-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2017\/02\/PDF_Download_Logo-300x300.jpg\" alt=\"\" class=\"wp-image-158\" width=\"44\" height=\"44\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><strong>Export reference:<\/strong><em><br><\/em><a href=\"https:\/\/zenodo.org\/record\/8054198\/export\/hx\" target=\"_blank\" rel=\"noreferrer noopener\">BibTeX<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/8054198\/export\/dcite4\" target=\"_blank\" rel=\"noreferrer noopener\">DataCite<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/8054198\/export\/xd\">Dublin Core<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/www.mendeley.com\/import\/?url=https:\/\/zenodo.org\/record\/8054198\" target=\"_blank\" rel=\"noreferrer noopener\">Mendeley<\/a><\/p>\n\n\n\n<p><strong>Cite as:<\/strong><\/p>\n\n\n\n<p>Brida, J.G., Rosas, E.L.G. &amp; Gim\u00e9nez, M.N.S. (2023). Dark satisfaction in Guanajuato\u2019s Mummies Museum visitors. <em>Journal of Tourism, Heritage &amp; Services Marketing, 9<\/em>(1), 15\u201324. https:\/\/doi.org\/10.5281\/zenodo.8054198<\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a class=\"plumx-plum-print-popup plum-liberty-theme\" href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id=3883690\" data-popup=\"right\" data-badge=\"true\" data-site=\"plum\" data-hide-when-empty=\"true\">The Impact of External Factors on ICT Usage Practices at Unesco World Heritage Sites<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.jthsm.gr\/?page_id=6577\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png\" alt=\"\" class=\"wp-image-2066\" width=\"97\" height=\"20\" srcset=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png 470w, https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2-300x62.png 300w\" sizes=\"auto, (max-width: 97px) 100vw, 97px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">a<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p><strong><em>Purpose<\/em><\/strong><em>: <\/em>The purpose of this study is to explain the determinants of the degree of visit satisfaction to the Guanajuato Mummies Museum. The study contributes to the literature related to perceptions and attitudes of museum visitors, by identifying what factors explain the satisfaction with the visit; as to the best of our knowledge, no similar investigation has been carried out yet.<\/p>\n\n\n\n<p><strong><em>Methods<\/em><\/strong><em>: <\/em>A survey was used to collect the data (n=392) from national and foreign visitors of the said museum, containing sociodemographic variables, opinions and feelings of the visitors and information about the visit. Data analysis was conducted with an ordered Logit model. <\/p>\n\n\n\n<p><strong><em>Results<\/em><\/strong><em>: <\/em>Findings indicate that opinions about the activity of the museum, the guided tour and the rest area are the most significant determinants of visitors\u2019 satisfaction, while the library and facilities for the disabled are moderately important. Feelings of enjoyment, tiredness or boredom marginally affect visitors\u2019 satisfaction.<\/p>\n\n\n\n<p><strong><em>Implications<\/em><\/strong><em>: <\/em>Knowledge of the satisfaction factors can guide marketing strategies and direct the training of personnel as recommended by ICOM (International Council of Museums) to continue contributing to the improvement of services offered, increasing the levels of satisfaction, and leading to repeat visits.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Museum, Guanajuato, Dark tourism, Visitors\u2019 satisfaction, logit model<br><strong>JEL Classification:<\/strong> L83, N36, C48<\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a class=\"plumx-plum-print-popup plum-liberty-theme\" href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id= 4484383\" data-popup=\"right\" data-badge=\"true\" data-site=\"plum\" data-hide-when-empty=\"true\">Dark satisfaction in Guanajuato\u2019s Mummies Museum visitors<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.jthsm.gr\/?page_id=6585\">&lt; Previous article in Vol. 9, Iss. 1<\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">aaaaaaaaaaa<\/mark><a href=\"https:\/\/www.jthsm.gr\/?page_id=6607\">Next article in Vol. 9, Iss. 1 &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; Back to Volume 9, Issue 1, table of contents a Dark satisfaction in Guanajuato\u2019s Mummies Museum visitors Juan Gabriel Brida,\u00a0Universidad de la Rep\u00fablica, Uruguay, Erika Lourdes Gonz\u00e1lez Rosas,\u00a0University of Guanajuato, Mexico &amp; Mar\u00eda Nela Seijas Gim\u00e9nez, Universidad de la Rep\u00fablica, UruguayPublished online: 10 June 2023, JTHSM, 9(1), pp.15-24. DOI:\u00a010.5281\/zenodo.8054198 Full-text download: Export reference:BibTeX,,DataCite,,Dublin Core,,Mendeley [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6601","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6601"}],"version-history":[{"count":5,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6601\/revisions"}],"predecessor-version":[{"id":6772,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6601\/revisions\/6772"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}