{"id":6585,"date":"2023-06-19T08:10:14","date_gmt":"2023-06-19T07:10:14","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=6585"},"modified":"2023-06-22T10:19:22","modified_gmt":"2023-06-22T09:19:22","slug":"6585-2","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=6585","title":{"rendered":""},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.jthsm.gr\/?page_id=6674\">&lt; Back to Volume 9, Issue 1, table of contents<\/a><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">a<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1b3fab\" class=\"has-inline-color\">E-loyalty formation of Generation Z: Personal characteristics and social influences <\/mark><\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0002-4200-5796\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong>Ranjit Singh<\/strong>,&nbsp;Pondicherry University, India,<\/em> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-8396-0530\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong>P.S. Sibi<\/strong>, Pondicherry University, India<\/em><br>Published online: 10 June 2023, JTHSM, 9(1), pp.3-14.<\/p>\n\n\n\n<p>DOI:&nbsp;<a href=\"http:\/\/doi.org\/10.5281\/zenodo.8054004\" target=\"_blank\" rel=\"noreferrer noopener\">10.5281\/zenodo.8054004<\/a><\/p>\n\n\n\n<p>Full-text download:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.jthsm.gr\/vol9iss1\/9-1-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2017\/02\/PDF_Download_Logo-300x300.jpg\" alt=\"\" class=\"wp-image-158\" width=\"44\" height=\"44\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><strong>Export reference:<\/strong><em><br><\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/zenodo.org\/record\/8054004\/export\/hx\" target=\"_blank\">BibTeX<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a rel=\"noreferrer noopener\" href=\"https:\/\/zenodo.org\/record\/8054004\/export\/dcite4\" target=\"_blank\">DataCite<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/8054004\/export\/xd\" target=\"_blank\" rel=\"noreferrer noopener\">Dublin Core<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a rel=\"noreferrer noopener\" href=\"https:\/\/www.mendeley.com\/import\/?url=https:\/\/zenodo.org\/record\/8054004\" target=\"_blank\">Mendeley<\/a><\/p>\n\n\n\n<p><strong>Cite as:<\/strong><\/p>\n\n\n\n<p>Singh, R., &amp; Sibi, P.S. (2023). E-loyalty formation of Generation Z: Personal characteristics and social influences. <em>Journal of Tourism, Heritage &amp; Services Marketing, 9<\/em>(1), 3\u201314. https:\/\/doi.org\/10.5281\/zenodo.8054004<\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a class=\"plumx-plum-print-popup plum-liberty-theme\" href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id=3883690\" data-popup=\"right\" data-badge=\"true\" data-site=\"plum\" data-hide-when-empty=\"true\">The Impact of External Factors on ICT Usage Practices at Unesco World Heritage Sites<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.jthsm.gr\/?page_id=6578\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png\" alt=\"\" class=\"wp-image-2066\" width=\"97\" height=\"20\" srcset=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png 470w, https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2-300x62.png 300w\" sizes=\"auto, (max-width: 97px) 100vw, 97px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">a<\/p>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p><strong><em>Purpose<\/em><\/strong><em>: <\/em>This study examines the personal characteristics and social influence of Generation Z on their e-loyalty towards tourism websites. In contrast to previous models, this study explores the effect of perceived compatibility and innovativeness (personal characteristics) and subjective norm (social influence) on perceived usefulness and trust on tourism websites, which in turn influence e-loyalty in a generational context. These factors are crucial in e-commerce, but they have not been studied together in the context of tourism, especially for Generation Z.<\/p>\n\n\n\n<p><strong><em>Methods<\/em><\/strong><em>: <\/em>Using a sample size of 389 respondents falling within Generation Z in India, the proposed model was validated using PLS-SEM. A quantitative approach was followed in this study and the data was collected by using a survey questionnaire.<\/p>\n\n\n\n<p><strong><em>Results<\/em><\/strong><em>: <\/em>Within the wider context of technology adoption, the findings show the decisive role of both personal characteristics and social influence in determining the e-loyalty of Generation Z towards tourism websites.<\/p>\n\n\n\n<p><strong><em>Implications<\/em><\/strong><em>: <\/em>The implications of understanding the e-loyalty of Generation Z may assist tourism firms in retaining them by developing and implementing effective marketing strategies. Moreover, the study\u2019s most significant contribution is that it considers Generation Z, a generation that will shape the world\u2019s future economy and a digital sector with significant purchasing power and influence.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong><em>e-loyalty; Generation Z; Perceived compatibility; Innovativeness; Subjective norm; Tourism websites<\/em><\/p>\n\n\n\n<p><strong>JEL Classification: <\/strong><em>A13, C31, L84<\/em><\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id=4484330\" data-popup=\"right\" data-badge=\"true\" class=\"plumx-plum-print-popup plum-liberty-theme\" data-site=\"plum\" data-hide-when-empty=\"true\">E-Loyalty Formation of Generation Z: Personal Characteristics and Social Influences<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.jthsm.gr\/?page_id=6652\">&lt; Previous article in Vol. 9, Iss. 1<\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">aaaaaaaaaaa<\/mark><a href=\"https:\/\/www.jthsm.gr\/?page_id=6601\">Next article in Vol. 9, Iss. 1 &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; Back to Volume 9, Issue 1, table of contents a E-loyalty formation of Generation Z: Personal characteristics and social influences Ranjit Singh,\u00a0Pondicherry University, India, &amp; P.S. Sibi, Pondicherry University, IndiaPublished online: 10 June 2023, JTHSM, 9(1), pp.3-14. DOI:\u00a010.5281\/zenodo.8054004 Full-text download: Export reference:BibTeX,,DataCite,,Dublin Core,,Mendeley Cite as: Singh, R., &amp; Sibi, P.S. (2023). E-loyalty formation of [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6585","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6585"}],"version-history":[{"count":6,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6585\/revisions"}],"predecessor-version":[{"id":6771,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6585\/revisions\/6771"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}