{"id":6479,"date":"2022-11-24T21:06:26","date_gmt":"2022-11-24T20:06:26","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=6479"},"modified":"2022-11-24T21:46:49","modified_gmt":"2022-11-24T20:46:49","slug":"6479-2","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=6479","title":{"rendered":""},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jthsm.gr\/?page_id=6420\">&lt; Back to Volume 8, Issue 2, table of contents<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">a<\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1b3fab\" class=\"has-inline-color\">An evaluation of the new tourist behavior model based on the extended theory of planned behavior <\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/orcid.org\/0000-0003-1595-7481\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-4454\" style=\"width: 15px;\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/10\/orcid-1-e1603636867626.png\" alt=\"\"><\/a> <em><strong><strong><strong><strong>Trong Tien Bao Bui<\/strong><\/strong><\/strong><\/strong>,&nbsp;Ho Chi Minh City University of Technology, Vietnam<\/em><br>Published online: 14 November 2022, JTHSM, 8(2), pp.48-57.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOI:&nbsp;<a href=\"http:\/\/doi.org\/10.5281\/zenodo.7358571\" target=\"_blank\" rel=\"noreferrer noopener\">10.5281\/zenodo.7358733<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Full-text download:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.jthsm.gr\/vol8iss2\/8-2-5.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2017\/02\/PDF_Download_Logo-300x300.jpg\" alt=\"\" class=\"wp-image-158\" width=\"44\" height=\"44\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Export reference:<\/strong><em><br><\/em><a href=\"https:\/\/zenodo.org\/record\/7358733\/export\/hx\" target=\"_blank\" rel=\"noreferrer noopener\">BibTeX<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/7358733\/export\/dcite4\" target=\"_blank\" rel=\"noreferrer noopener\">DataCite<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/zenodo.org\/record\/7358733\/export\/xd\" target=\"_blank\" rel=\"noreferrer noopener\">Dublin Core<\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">,,<\/mark><a href=\"https:\/\/www.mendeley.com\/import\/?url=https:\/\/zenodo.org\/record\/7358733\" target=\"_blank\" rel=\"noreferrer noopener\">Mendeley<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cite as:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bui, T.T.B. (2022). An evaluation of the new tourist behavior model based on the extended theory of planned behavior. <em>Journal of Tourism, Heritage &amp; Services Marketing, 8<\/em>(2), 48\u201357. https:\/\/doi.org\/10.5281\/zenodo.7358733<\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/cdn.plu.mx\/widget-popup.js\"><\/script><\/p>\n<p><a class=\"plumx-plum-print-popup plum-liberty-theme\" href=\"https:\/\/plu.mx\/plum\/a\/?ssrn_id=3883690\" data-popup=\"right\" data-badge=\"true\" data-site=\"plum\" data-hide-when-empty=\"true\">The Impact of External Factors on ICT Usage Practices at Unesco World Heritage Sites<\/a><\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.jthsm.gr\/?page_id=6478\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png\" alt=\"\" class=\"wp-image-2066\" width=\"97\" height=\"20\" srcset=\"https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2.png 470w, https:\/\/www.jthsm.gr\/wp-content\/uploads\/2020\/04\/crossmark2-300x62.png 300w\" sizes=\"auto, (max-width: 97px) 100vw, 97px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Purpose<\/em><\/strong><em>: The current study aims to evaluate and validate travel intention through the extended theory of planned behaviour (TPB) and overall image of the destination, e-WOM, that travel intention linked to actual tourist behavior.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Methods<\/em><\/strong><em>: A sample of 389 domestic tourists was empirically exaimined, and analysed by using the partial least squares structural equation modelling (PLS-SEM) technique in order to demonstrate that the new conceptual model has a power to an insight understanding of tourist behaviour.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Results<\/em><\/strong><em>: The major findings of the study identified that the influence of e-WOM on the original TPB and overall destination image constructs was statistically confirmed. In addition, destination image is as mediating variable linking between e-WOM and travel intention, which in turns lead to increasing actual tourist behavior.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Implications<\/em><\/strong><em>: The major findings of the current study are useful for local authority in enhancing positive image of the destination and particularly e-WOM to increase travel intention and lead to better predicting tourist behaviour. This study further provides some theoretical and managerial implications to comprehensive understand travel intention<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords:<\/strong><em> Destination image, e-WOM, travel intention, actual tourist behaviour, TPB. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JEL Classification: <\/strong><em>L83, Z00, B16<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jthsm.gr\/?page_id=6466\">&lt; Previous article in Vol. 8, Iss. 2<\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">aaaaaaaaaaa<\/mark><a href=\"https:\/\/www.jthsm.gr\/?page_id=6498\">Next article in Vol. 8, Iss. 2 ><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt; Back to Volume 8, Issue 2, table of contents a An evaluation of the new tourist behavior model based on the extended theory of planned behavior Trong Tien Bao Bui,\u00a0Ho Chi Minh City University of Technology, VietnamPublished online: 14 November 2022, JTHSM, 8(2), pp.48-57. DOI:\u00a010.5281\/zenodo.7358733 Full-text download: Export reference:BibTeX,,DataCite,,Dublin Core,,Mendeley Cite as: Bui, T.T.B. [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6479","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6479"}],"version-history":[{"count":6,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6479\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/6479\/revisions\/6500"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}