{"id":5460,"date":"2021-02-10T11:06:42","date_gmt":"2021-02-10T10:06:42","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=5460"},"modified":"2021-02-10T11:06:42","modified_gmt":"2021-02-10T10:06:42","slug":"5460-2","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=5460","title":{"rendered":""},"content":{"rendered":"\n

The influence of eWOM credibility on visit intention: An integrative moderated mediation model<\/span><\/strong><\/p>\n\n\n\n

\"\"<\/a> Lamia Nechoud<\/strong>, \u00c9cole Sup\u00e9rieure de Commerce, Algeria,<\/em> \"\"<\/a> Faouzi Ghidouche<\/strong>,<\/em> \u00c9cole des Hautes \u00c9tudes Commerciales, Algeria<\/em> & \"\"<\/a> Hugues Seraphin<\/strong>, University of Winchester, United Kingdom<\/em>
Published online: 15 February 2021, JTHSM, 7(1), pp.54-63.<\/p>\n\n\n\n

URN: urn:nbn:de:0168-ssoar-69984-9<\/a>, DOI: 10.5281\/zenodo.4521314<\/a><\/p>\n\n\n\n

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DataCite XML Export<\/h3>\n\n\n\n
<?xml version='1.0' encoding='utf-8'?>\n<resource xmlns:xsi=\"http:\/\/www.w3.org\/2001\/XMLSchema-instance\" xmlns=\"http:\/\/datacite.org\/schema\/kernel-4\" xsi:schemaLocation=\"http:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd\">\n  <identifier identifierType=\"DOI\">10.5281\/zenodo.4521314<\/identifier>\n  <creators>\n    <creator>\n      <creatorName>Nechoud, Lamia<\/creatorName>\n      <givenName>Lamia<\/givenName>\n      <familyName>Nechoud<\/familyName>\n      <nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\">0000-0003-1826-0620<\/nameIdentifier>\n      <affiliation>\u00c9cole Sup\u00e9rieure de Commerce, Algeria<\/affiliation>\n    <\/creator>\n    <creator>\n      <creatorName>Ghidouche, Faouzi<\/creatorName>\n      <givenName>Faouzi<\/givenName>\n      <familyName>Ghidouche<\/familyName>\n      <nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\">0000-0002-3638-4056<\/nameIdentifier>\n      <affiliation>\u00c9cole des Hautes \u00c9tudes Commerciales, Algeria<\/affiliation>\n    <\/creator>\n    <creator>\n      <creatorName>Seraphin, Hugues<\/creatorName>\n      <givenName>Hugues<\/givenName>\n      <familyName>Seraphin<\/familyName>\n      <nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\">0000-0002-2092-728X<\/nameIdentifier>\n      <affiliation>University of Winchester, United Kingdom<\/affiliation>\n    <\/creator>\n  <\/creators>\n  <titles>\n    <title>The influence of eWOM credibility on visit intention: An integrative moderated mediation model<\/title>\n  <\/titles>\n  <publisher>Zenodo<\/publisher>\n  <publicationYear>2021<\/publicationYear>\n  <subjects>\n    <subject>perceived credibility<\/subject>\n    <subject>eWOM susceptibility<\/subject>\n    <subject>perceived usefulness<\/subject>\n    <subject>intention to visit<\/subject>\n    <subject>destination image<\/subject>\n  <\/subjects>\n  <dates>\n    <date dateType=\"Issued\">2021-02-15<\/date>\n  <\/dates>\n  <language>en<\/language>\n  <resourceType resourceTypeGeneral=\"Text\">Journal article<\/resourceType>\n  <alternateIdentifiers>\n    <alternateIdentifier alternateIdentifierType=\"url\">https:\/\/zenodo.org\/record\/4521314<\/alternateIdentifier>\n  <\/alternateIdentifiers>\n  <relatedIdentifiers>\n    <relatedIdentifier relatedIdentifierType=\"ISSN\" relationType=\"IsPartOf\" resourceTypeGeneral=\"Text\">2529-1947<\/relatedIdentifier>\n    <relatedIdentifier relatedIdentifierType=\"DOI\" relationType=\"IsVersionOf\">10.5281\/zenodo.4521313<\/relatedIdentifier>\n  <\/relatedIdentifiers>\n  <rightsList>\n    <rights rightsURI=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode\">Creative Commons Attribution 4.0 International<\/rights>\n    <rights rightsURI=\"info:eu-repo\/semantics\/openAccess\">Open Access<\/rights>\n  <\/rightsList>\n  <descriptions>\n    <description descriptionType=\"Abstract\">&lt;p&gt;&lt;strong&gt;&lt;em&gt;Purpose&lt;\/em&gt;&lt;\/strong&gt;&lt;em&gt;: &lt;\/em&gt;&lt;em&gt;This study examines the process by which eWOM susceptibility moderates the strength of indirect links between the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the perceived usefulness of these messages&lt;\/em&gt;&lt;em&gt;. &lt;\/em&gt;&lt;\/p&gt;\n\n&lt;p&gt;&lt;strong&gt;&lt;em&gt;Methods&lt;\/em&gt;&lt;\/strong&gt;&lt;em&gt;: &lt;\/em&gt;&lt;em&gt;The research hypotheses were tested according to structural equations modelling and Hayes procedure, which made it possible to study simultaneously and rigorously the mediating and moderating effects, and to have a clear view on the model fittness&lt;\/em&gt;&lt;em&gt;. &lt;\/em&gt;&lt;\/p&gt;\n\n&lt;p&gt;&lt;strong&gt;&lt;em&gt;Results&lt;\/em&gt;&lt;\/strong&gt;&lt;em&gt;: The results indicate that the mediation links of the destination image on the relationship between perceived credibility and intention to visit a destination, are moderated by the susceptibility of the eWOM (&lt;\/em&gt;&lt;em&gt;the comments generated by Internet users or the sharing of tourists&amp;#39; experiences on Facebook&lt;\/em&gt;&lt;em&gt;). &lt;\/em&gt;&lt;em&gt;This study also indicates that the relationship between the perceived credibility of the eWOM and the intentions to visit a destination is mediated by the usefulness of the eWOM messages and the destination image.&lt;\/em&gt;&lt;\/p&gt;\n\n&lt;p&gt;&lt;strong&gt;&lt;em&gt;Implications&lt;\/em&gt;&lt;\/strong&gt;&lt;em&gt;: &lt;\/em&gt;&lt;em&gt;Tourism practitioners seeking to attract tourists can use the eWOM as a communication technique for product and\/or service recommendations. Given the powerful influence of the eWOM, it should not be ignored or misused, but managed to improve the effectiveness of marketing strategies in hospitality, tourism and travel&lt;\/em&gt;&lt;em&gt;.&lt;\/em&gt;&lt;\/p&gt;<\/description>\n    <description descriptionType=\"Other\">SUBMITTED: JUL 2020, REVISION SUBMITTED: OCT 2020, 2nd REVISION SUBMITTED: DEC 2020, ACCEPTED: JAN 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 FEB 2021<\/description>\n  <\/descriptions>\n<\/resource><\/pre>\n","protected":false},"excerpt":{"rendered":"
The influence of eWOM credibility on visit intention: An integrative moderated mediation model Lamia Nechoud,\u00a0\u00c9cole Sup\u00e9rieure de Commerce, Algeria, Faouzi Ghidouche,\u00a0\u00c9cole des Hautes \u00c9tudes Commerciales, Algeria & Hugues Seraphin, University of Winchester, United KingdomPublished online: 15 February 2021, JTHSM, 7(1), pp.54-63. URN:\u00a0urn:nbn:de:0168-ssoar-69984-9, DOI:\u00a010.5281\/zenodo.4521314 DataCite XML Export <?xml version=’1.0′ encoding=’utf-8′?> <resource xmlns:xsi=”http:\/\/www.w3.org\/2001\/XMLSchema-instance” xmlns=”http:\/\/datacite.org\/schema\/kernel-4″ xsi:schemaLocation=”http:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd”> <identifier [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5460","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5460"}],"version-history":[{"count":1,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/5460\/revisions"}],"predecessor-version":[{"id":5464,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/5460\/revisions\/5464"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}