{"id":5451,"date":"2021-02-10T11:03:19","date_gmt":"2021-02-10T10:03:19","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=5451"},"modified":"2021-02-10T11:03:19","modified_gmt":"2021-02-10T10:03:19","slug":"5451-2","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=5451","title":{"rendered":""},"content":{"rendered":"\n

The poetics of travel through unravelling visual representations on postcards: A critical semiotics analysis<\/span><\/strong><\/p>\n\n\n\n

\"\"<\/a> Christina Bonarou<\/strong>, Hellenic Open University, Greece<\/em>
Published online: 15 February 2021, JTHSM, 7(1), pp.44-53.<\/p>\n\n\n\n

URN: urn:nbn:de:0168-ssoar-69985-4<\/a>, DOI: 10.5281\/zenodo.4519317<\/a><\/p>\n\n\n\n

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Dublin Core Export<\/h3>\n\n\n\n
<?xml version='1.0' encoding='utf-8'?>\n<oai_dc:dc xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:oai_dc=\"http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/\" xmlns:xsi=\"http:\/\/www.w3.org\/2001\/XMLSchema-instance\" xsi:schemaLocation=\"http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/ http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc.xsd\">\n  <dc:creator>Bonarou, Christina<\/dc:creator>\n  <dc:date>2021-02-15<\/dc:date>\n  <dc:description>Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of cultural representations and national identities, and how they constitute a \u2018poetics of travel\u2019 by communicating \u2018myths\u2019 about particular destinations. \n\nMethods: The methodology has followed the semiotic analysis along with a critical approach, focusing on a corpus of approximately 4,200 picture postcards issued between 2003 and 2019. In addition to adopting a discourse approach, the study can be considered as \u2018auto-ethnographic\u2019 since it analyses the postcards as visual texts of Greece, which have been produced within Greece (by Greek editors and Greek photographers) and as the analysis has been made by a Greek researcher. \n\nResults: The findings present some similarities and differences to those outlined in previous exploratory research, and clearly establish that throughout the years contemporary Greece keeps focusing on its self-representation as a historic, authentic and romantic tourist destination; as a the \u2018cradle of western civilization\u201d and as an \u201cunchanged paradise on earth\u201d. \n\nImplications: Findings indicate that visual representations as the mechanism of tourism discourses are essential to the constructed realities of tourism, constituting a \u2018poetics of travel\u2019. The fact that Greece is presented as a \u2018museum-like\u2019 destination, requires, however, special attention because the exaggerated language of the tourist discourse limits Greece in an eternal \u201cunchanged\u201d present, partly cancelling the potential image of modern progress. <\/dc:description>\n  <dc:description>SUBMITTED: MAY 2020, REVISION SUBMITTED: JUL 2020, 2nd REVISION SUBMITTED: OCT 2020, ACCEPTED: NOV 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 FEB 2021<\/dc:description>\n  <dc:identifier>https:\/\/zenodo.org\/record\/4519317<\/dc:identifier>\n  <dc:identifier>10.5281\/zenodo.4519317<\/dc:identifier>\n  <dc:identifier>oai:zenodo.org:4519317<\/dc:identifier>\n  <dc:language>eng<\/dc:language>\n  <dc:relation>issn:2529-1947<\/dc:relation>\n  <dc:relation>doi:10.5281\/zenodo.4519316<\/dc:relation>\n  <dc:rights>info:eu-repo\/semantics\/openAccess<\/dc:rights>\n  <dc:rights>https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode<\/dc:rights>\n  <dc:source>Journal of Tourism, Heritage &amp; Services Marketing 7(1) 44-53<\/dc:source>\n  <dc:subject>postcards<\/dc:subject>\n  <dc:subject>Greece<\/dc:subject>\n  <dc:subject>visual representations<\/dc:subject>\n  <dc:subject>tourist imagery<\/dc:subject>\n  <dc:subject>semiotic analysis<\/dc:subject>\n  <dc:subject>tourism discourse<\/dc:subject>\n  <dc:title>The poetics of travel through unravelling visual representations on postcards: A critical semiotics analysis<\/dc:title>\n  <dc:type>info:eu-repo\/semantics\/article<\/dc:type>\n  <dc:type>publication-article<\/dc:type>\n<\/oai_dc:dc><\/pre>\n","protected":false},"excerpt":{"rendered":"
The poetics of travel through unravelling visual representations on postcards: A critical semiotics analysis Christina Bonarou,\u00a0Hellenic Open University, Greece Published online: 15 February 2021, JTHSM, 7(1), pp.44-53. URN:\u00a0urn:nbn:de:0168-ssoar-69985-4, DOI:\u00a010.5281\/zenodo.4519317 Dublin Core Export <?xml version=’1.0′ encoding=’utf-8′?> <oai_dc:dc xmlns:dc=”http:\/\/purl.org\/dc\/elements\/1.1\/” xmlns:oai_dc=”http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/” xmlns:xsi=”http:\/\/www.w3.org\/2001\/XMLSchema-instance” xsi:schemaLocation=”http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/ http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc.xsd”> <dc:creator>Bonarou, Christina<\/dc:creator> <dc:date>2021-02-15<\/dc:date> <dc:description>Purpose: Visual representations, as the mechanism of tourism discourses, are vital [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5451","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/5451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5451"}],"version-history":[{"count":1,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/5451\/revisions"}],"predecessor-version":[{"id":5456,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/5451\/revisions\/5456"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}