{"id":3745,"date":"2020-10-03T10:02:43","date_gmt":"2020-10-03T09:02:43","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=3745"},"modified":"2020-10-03T10:02:43","modified_gmt":"2020-10-03T09:02:43","slug":"vol-6-iss-3-2020-16","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=3745","title":{"rendered":"Vol. 6, Iss. 3, 2020"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" 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class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">Performance of restaurants: Recognizing competitive intensity and differentiation strategies<\/span><\/strong><\/p>\n\n\n\n<p><em><strong>Collins Kankam-Kwarteng<\/strong> (<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0002-4843-9667\" target=\"_blank\">ORCiD<\/a>),&nbsp;Kumasi Technical University, Ghana,<\/em> <em><strong>Barbara Osman <\/strong><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-9758-7845\" target=\"_blank\">ORCiD<\/a>),<\/em>&nbsp;Takoradi Technical University, Ghana<\/em> &amp;<strong style=\"font-style: italic;\"> Stephen Acheampong <\/strong><em>(<a href=\"https:\/\/orcid.org\/0000-0002-9900-3564\" target=\"_blank\" rel=\"noreferrer noopener\">ORCiD<\/a>)<\/em>,<i>&nbsp;Ghana Baptist University College, Ghana<\/i> <br>Published online: 30 October 2020, JTHSM, 6(3), pp.25-34.<\/p>\n\n\n\n<p>URN:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-69925-3\" target=\"_blank\">urn:nbn:de:0168-ssoar-69925-3<\/a>, DOI:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/doi.org\/10.5281\/zenodo.4059386\" target=\"_blank\">10.5281\/zenodo.4059386<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dublin Core Export<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;?xml version='1.0' encoding='utf-8'?&gt;\n&lt;oai_dc:dc xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:oai_dc=\"http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/\" xmlns:xsi=\"http:\/\/www.w3.org\/2001\/XMLSchema-instance\" xsi:schemaLocation=\"http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/ http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc.xsd\"&gt;\n  &lt;dc:creator&gt;Kankam-Kwarteng, Collins&lt;\/dc:creator&gt;\n  &lt;dc:creator&gt;Osman, Barbara&lt;\/dc:creator&gt;\n  &lt;dc:creator&gt;Acheampong, Stephen&lt;\/dc:creator&gt;\n  &lt;dc:date&gt;2020-10-30&lt;\/dc:date&gt;\n  &lt;dc:description&gt;Purpose: The purpose of this paper was to examine the relationships between differentiation strategies, competitive intensity and restaurant performance. It was also to estimate the effect of interaction terms of differentiation strategies and competitive intensity on restaurant performance.\n\nMethods: Data were obtained from 160 restaurant operators in the Ashanti region of Ghana through a structured questionnaire. The paths of the relationships were estimated and tested using regression analysis.\n\nResults: The findings suggest that differentiation strategies have a significant impact on restaurant performance and that competitive intensity partially influence the performance of restaurants. Competitive intensity was, however, found not to moderate the relationship between differentiation strategies and restaurant performance.\n\nImplications: The study findings will greatly help managers of the restaurant industry to appreciate the critical contribution of competitive intensity and differentiation strategies in estimating the performance of restaurants. The interactive terms of differentiation strategies and competitive intensity add to the divergent ways of measuring restaurant performance. This paper, therefore, contributes to the growing research in the restaurant industry.&lt;\/dc:description&gt;\n  &lt;dc:description&gt;SUBMITTED: FEB 2020, REVISION SUBMITTED: MAY 2020, 2nd REVISION SUBMIYYED: JUN 2020, ACCEPTED: JUL 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 OCT 2020&lt;\/dc:description&gt;\n  &lt;dc:identifier&gt;https:\/\/zenodo.org\/record\/4059386&lt;\/dc:identifier&gt;\n  &lt;dc:identifier&gt;10.5281\/zenodo.4059386&lt;\/dc:identifier&gt;\n  &lt;dc:identifier&gt;oai:zenodo.org:4059386&lt;\/dc:identifier&gt;\n  &lt;dc:language&gt;eng&lt;\/dc:language&gt;\n  &lt;dc:relation&gt;issn:2529-1947&lt;\/dc:relation&gt;\n  &lt;dc:relation&gt;doi:10.5281\/zenodo.4059385&lt;\/dc:relation&gt;\n  &lt;dc:rights&gt;info:eu-repo\/semantics\/openAccess&lt;\/dc:rights&gt;\n  &lt;dc:rights&gt;https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode&lt;\/dc:rights&gt;\n  &lt;dc:source&gt;Journal of Tourism, Heritage &amp;amp; Services Marketing 6(3) 25-34&lt;\/dc:source&gt;\n  &lt;dc:subject&gt;differentiation strategies&lt;\/dc:subject&gt;\n  &lt;dc:subject&gt;competitive intensity&lt;\/dc:subject&gt;\n  &lt;dc:subject&gt;restaurant performance&lt;\/dc:subject&gt;\n  &lt;dc:title&gt;Performance of restaurants: Recognizing competitive intensity and differentiation strategies&lt;\/dc:title&gt;\n  &lt;dc:type&gt;info:eu-repo\/semantics\/article&lt;\/dc:type&gt;\n  &lt;dc:type&gt;publication-article&lt;\/dc:type&gt;\n&lt;\/oai_dc:dc&gt;<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Performance of restaurants: Recognizing competitive intensity and differentiation strategies Collins Kankam-Kwarteng (ORCiD),\u00a0Kumasi Technical University, Ghana, Barbara Osman (ORCiD),\u00a0Takoradi Technical University, Ghana &amp; Stephen Acheampong (ORCiD),\u00a0Ghana Baptist University College, Ghana Published online: 30 October 2020, JTHSM, 6(3), pp.25-34. URN:\u00a0urn:nbn:de:0168-ssoar-69925-3, DOI:\u00a010.5281\/zenodo.4059386 Dublin Core Export &lt;?xml version=&#8217;1.0&#8242; encoding=&#8217;utf-8&#8242;?&gt; &lt;oai_dc:dc xmlns:dc=&#8221;http:\/\/purl.org\/dc\/elements\/1.1\/&#8221; xmlns:oai_dc=&#8221;http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/&#8221; xmlns:xsi=&#8221;http:\/\/www.w3.org\/2001\/XMLSchema-instance&#8221; xsi:schemaLocation=&#8221;http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/ http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc.xsd&#8221;&gt; &lt;dc:creator&gt;Kankam-Kwarteng, Collins&lt;\/dc:creator&gt; &lt;dc:creator&gt;Osman, Barbara&lt;\/dc:creator&gt; [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3745","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/3745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3745"}],"version-history":[{"count":1,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/3745\/revisions"}],"predecessor-version":[{"id":3751,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/3745\/revisions\/3751"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}