{"id":3104,"date":"2020-05-21T11:55:35","date_gmt":"2020-05-21T10:55:35","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=3104"},"modified":"2020-09-22T11:28:59","modified_gmt":"2020-09-22T10:28:59","slug":"vol-6-iss-2-2020-17","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=3104","title":{"rendered":"Vol. 6, Iss. 2, 2020"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" 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class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">Active sport tourists: Millennials vs baby boomers<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Ruth IJspeert<\/strong><\/em> <em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-6769-4412\" target=\"_blank\">ORCiD<\/a>),Ramon Llull University, Spain,<\/em> <em><strong>Gilda Hernandez-Maskivker <\/strong>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0002-1453-4885\" target=\"_blank\">ORCiD<\/a>), <em>Ramon Llull University, Spain<\/em><\/em><br>Published online: 30 May 2020, JTHSM, 6(2), pp.12-20.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URN:&nbsp;urn:nbn:de:0168-ssoar-66292-4, DOI:&nbsp;<a href=\"http:\/\/doi.org\/10.5281\/zenodo.3835813\" target=\"_blank\" rel=\"noreferrer noopener\">10.5281\/zenodo.3835813<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dublin Core Export<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;?xml version='1.0' encoding='utf-8'?&gt;\n&lt;oai_dc:dc xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:oai_dc=\"http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/\" xmlns:xsi=\"http:\/\/www.w3.org\/2001\/XMLSchema-instance\" xsi:schemaLocation=\"http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/ http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc.xsd\"&gt;\n  &lt;dc:creator&gt;IJspeert, Ruth&lt;\/dc:creator&gt;\n  &lt;dc:creator&gt;Hernandez-Maskivker, Gilda&lt;\/dc:creator&gt;\n  &lt;dc:date&gt;2020-05-30&lt;\/dc:date&gt;\n  &lt;dc:description&gt;Purpose: Active sport tourism is one of the fastest rising leisure segments. Considering the extensive growth of both the millennial and baby boomers generation in this sector, there are large-scale economic potentials for tourism practitioners. The aim of this study is to explore the characterics of baby boomers and millennial active sport tourists and to differentiate them by relevant factors.\n\nMethods: Applying a qualitative research design numerical data is collected by using online surveys about the characteristics, needs and motivations of baby boomer and millennial active sport tourists.\n\nResults: Significant differences were found between the groups regarding social-economic characteristics (gender, education level, marital status and income) and motivations. For millennials, \u2018Escaping from daily routine\u2019\u2019, \u2018Thrill &amp;amp; sensation\u2019, \u2018Overcoming challenges\u2019 and \u2018Adrenalin\u2019 appeared as relevant motivations. For baby boomers, \u2018Health\u2019 highlights as a principal motivation. Recommendations for professionals in the sector are suggested.\n\nImplications: Current study was considered to be important due to an extensive growth seen for both the millennial and baby boomers generation in the active sport tourism market and considering the fact that limited understanding of the characteristics, needs and motives was contradicting this enormous growth in the market. Differences were found between the millennial and the baby boomer active sport tourists.&lt;\/dc:description&gt;\n  &lt;dc:description&gt;SUBMITTED: JUN. 2019, REVISION SUBMITTED: AUG. 2019, ACCEPTED: DEC. 2019, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 MAY 2020&lt;\/dc:description&gt;\n  &lt;dc:identifier&gt;https:\/\/zenodo.org\/record\/3835813&lt;\/dc:identifier&gt;\n  &lt;dc:identifier&gt;10.5281\/zenodo.3835813&lt;\/dc:identifier&gt;\n  &lt;dc:identifier&gt;oai:zenodo.org:3835813&lt;\/dc:identifier&gt;\n  &lt;dc:relation&gt;issn:2529-1947&lt;\/dc:relation&gt;\n  &lt;dc:relation&gt;doi:10.5281\/zenodo.3835812&lt;\/dc:relation&gt;\n  &lt;dc:rights&gt;info:eu-repo\/semantics\/openAccess&lt;\/dc:rights&gt;\n  &lt;dc:rights&gt;http:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode&lt;\/dc:rights&gt;\n  &lt;dc:source&gt;Journal of Tourism, Heritage &amp;amp; Services Marketing 6(2) 12-20&lt;\/dc:source&gt;\n  &lt;dc:subject&gt;sport tourism&lt;\/dc:subject&gt;\n  &lt;dc:subject&gt;millennials&lt;\/dc:subject&gt;\n  &lt;dc:subject&gt;baby boomers&lt;\/dc:subject&gt;\n  &lt;dc:subject&gt;consumer behavior&lt;\/dc:subject&gt;\n  &lt;dc:subject&gt;leisure tourism&lt;\/dc:subject&gt;\n  &lt;dc:title&gt;Active sport tourists: Millennials vs Baby boomers&lt;\/dc:title&gt;\n  &lt;dc:type&gt;info:eu-repo\/semantics\/article&lt;\/dc:type&gt;\n  &lt;dc:type&gt;publication-article&lt;\/dc:type&gt;\n&lt;\/oai_dc:dc&gt;<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Active sport tourists: Millennials vs baby boomers Ruth IJspeert (ORCiD),Ramon Llull University, Spain, Gilda Hernandez-Maskivker (ORCiD), Ramon Llull University, SpainPublished online: 30 May 2020, JTHSM, 6(2), pp.12-20. URN:\u00a0urn:nbn:de:0168-ssoar-66292-4, DOI:\u00a010.5281\/zenodo.3835813 Dublin Core Export &lt;?xml version=&#8217;1.0&#8242; encoding=&#8217;utf-8&#8242;?&gt; &lt;oai_dc:dc xmlns:dc=&#8221;http:\/\/purl.org\/dc\/elements\/1.1\/&#8221; xmlns:oai_dc=&#8221;http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/&#8221; xmlns:xsi=&#8221;http:\/\/www.w3.org\/2001\/XMLSchema-instance&#8221; xsi:schemaLocation=&#8221;http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc\/ http:\/\/www.openarchives.org\/OAI\/2.0\/oai_dc.xsd&#8221;&gt; &lt;dc:creator&gt;IJspeert, Ruth&lt;\/dc:creator&gt; &lt;dc:creator&gt;Hernandez-Maskivker, Gilda&lt;\/dc:creator&gt; &lt;dc:date&gt;2020-05-30&lt;\/dc:date&gt; &lt;dc:description&gt;Purpose: Active sport tourism is one of the fastest [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3104","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3104"}],"version-history":[{"count":2,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/3104\/revisions"}],"predecessor-version":[{"id":3480,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/3104\/revisions\/3480"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}