{"id":2961,"date":"2020-05-03T19:18:15","date_gmt":"2020-05-03T18:18:15","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=2961"},"modified":"2020-09-22T13:26:03","modified_gmt":"2020-09-22T12:26:03","slug":"vol-5-iss-1-2019-15","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=2961","title":{"rendered":"Vol. 5, Iss. 1, 2019"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" 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class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising<\/span><\/strong><\/p>\n\n\n\n<p><em><strong><em><strong><em>Daniel Murphy<\/em><\/strong><\/em><\/strong><\/em> <em><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-8285-949X\" target=\"_blank\">ORCiD<\/a>)<\/em><strong><em><strong><em>,\u00a0<\/em><\/strong><\/em><\/strong><em>Murphy College, Australia<\/em><\/em><br>Published online: 15 April 2019, JTHSM, 5(1), pp. 24-30.<\/p>\n\n\n\n<p>URN:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-66387-2\" target=\"_blank\">urn:nbn:de:0168-ssoar-66387-2<\/a>, DOI:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/doi.org\/10.5281\/zenodo.2641244\" target=\"_blank\">10.5281\/zenodo.2641244<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Endnote Export<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>%T Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising<br>%A Murphy, Daniel<br>%J Journal of Tourism, Heritage &amp; Services Marketing<br>%N 1<br>%P 24-30<br>%V 5<br>%D 2019<br>%K Third-Party Seal Model; airline marketing; third-party seals; online advertising<br>%@ 2529-1947<br>%~ Murphy College<br>%&gt; https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-66387-2<br>%X From five-star hotels and Michelin Star restaurants, few industries signal their quality and unique selling points through the use of third-party seals like tourism. However, despite using seals and certifications in advertising being widespread, little academic research has been conducted into their effectiveness. Through the running of campaigns on Facebook\u2019s Ad Manager for Indian airline Jet Airways, this study applies the Third-Party Seal Model to optimise campaign audiences to target the right prospects with the most effective message. Findings and a practical framework for optimal campaign delivery for the airline industry are presented.<br>%C MISC<br>%G en<br>%9 Zeitschriftenartikel<br>%W GESIS &#8211; http:\/\/www.gesis.org<br>%~ SSOAR &#8211; http:\/\/www.ssoar.info<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising Daniel Murphy (ORCiD),\u00a0Murphy College, AustraliaPublished online: 15 April 2019, JTHSM, 5(1), pp. 24-30. URN:\u00a0urn:nbn:de:0168-ssoar-66387-2, DOI:\u00a010.5281\/zenodo.2641244 Endnote Export %T Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising%A Murphy, Daniel%J Journal of Tourism, Heritage &amp; Services Marketing%N 1%P 24-30%V [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2961","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2961"}],"version-history":[{"count":2,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2961\/revisions"}],"predecessor-version":[{"id":3649,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2961\/revisions\/3649"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}