{"id":2960,"date":"2020-05-03T19:17:08","date_gmt":"2020-05-03T18:17:08","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=2960"},"modified":"2020-09-22T13:25:48","modified_gmt":"2020-09-22T12:25:48","slug":"vol-5-iss-1-2019-14","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=2960","title":{"rendered":"Vol. 5, Iss. 1, 2019"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/intent\/tweet?original_referer=https%3A%2F%2Fpublish.twitter.com%2F&#038;ref_src=twsrc%5Etfw&#038;text=Journal%20of%20Tourism%2C%20Heritage%20%26%20Services%20Marketing&#038;tw_p=tweetbutton&#038;url=http%3A%2F%2Fwww.jthsm.gr\/?page_id=647\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.jthsm.gr\/?page_id=806\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising<\/span><\/strong><\/p>\n\n\n\n<p><em><strong><em><strong><em>Daniel Murphy<\/em><\/strong><\/em><\/strong><\/em> <em><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-8285-949X\" target=\"_blank\">ORCiD<\/a>)<\/em><strong><em><strong><em>,\u00a0<\/em><\/strong><\/em><\/strong><em>Murphy College, Australia<\/em><\/em><br>Published online: 15 April 2019, JTHSM, 5(1), pp. 24-30.<\/p>\n\n\n\n<p>URN:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-66387-2\" target=\"_blank\">urn:nbn:de:0168-ssoar-66387-2<\/a>, DOI:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/doi.org\/10.5281\/zenodo.2641244\" target=\"_blank\">10.5281\/zenodo.2641244<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">DataCite XML Export<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>&lt;?xml version=&#8217;1.0&#8242; encoding=&#8217;utf-8&#8242;?&gt;<br>&lt;resource xmlns:xsi=&#8221;http:\/\/www.w3.org\/2001\/XMLSchema-instance&#8221; xmlns=&#8221;http:\/\/datacite.org\/schema\/kernel-4&#8243; xsi:schemaLocation=&#8221;http:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd&#8221;&gt;<br>&lt;identifier identifierType=&#8221;DOI&#8221;&gt;10.5281\/zenodo.2641244&lt;\/identifier&gt;<br>&lt;creators&gt;<br>&lt;creator&gt;<br>&lt;creatorName&gt;Daniel Murphy&lt;\/creatorName&gt;<br>&lt;affiliation&gt;Murphy College, Australia&lt;\/affiliation&gt;<br>&lt;\/creator&gt;<br>&lt;\/creators&gt;<br>&lt;titles&gt;<br>&lt;title&gt;Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising&lt;\/title&gt;<br>&lt;\/titles&gt;<br>&lt;publisher&gt;Zenodo&lt;\/publisher&gt;<br>&lt;publicationYear&gt;2019&lt;\/publicationYear&gt;<br>&lt;subjects&gt;<br>&lt;subject&gt;Third-Party Seal Model&lt;\/subject&gt;<br>&lt;subject&gt;social media advertising&lt;\/subject&gt;<br>&lt;subject&gt;airline marketing&lt;\/subject&gt;<br>&lt;subject&gt;third-party seals&lt;\/subject&gt;<br>&lt;subject&gt;online advertising&lt;\/subject&gt;<br>&lt;\/subjects&gt;<br>&lt;dates&gt;<br>&lt;date dateType=&#8221;Issued&#8221;&gt;2019-04-15&lt;\/date&gt;<br>&lt;\/dates&gt;<br>&lt;language&gt;en&lt;\/language&gt;<br>&lt;resourceType resourceTypeGeneral=&#8221;Text&#8221;&gt;Journal article&lt;\/resourceType&gt;<br>&lt;alternateIdentifiers&gt;<br>&lt;alternateIdentifier alternateIdentifierType=&#8221;url&#8221;&gt;https:\/\/zenodo.org\/record\/2641244&lt;\/alternateIdentifier&gt;<br>&lt;\/alternateIdentifiers&gt;<br>&lt;relatedIdentifiers&gt;<br>&lt;relatedIdentifier relatedIdentifierType=&#8221;ISSN&#8221; relationType=&#8221;IsPartOf&#8221;&gt;2529-1947&lt;\/relatedIdentifier&gt;<br>&lt;relatedIdentifier relatedIdentifierType=&#8221;DOI&#8221; relationType=&#8221;IsVersionOf&#8221;&gt;10.5281\/zenodo.2641243&lt;\/relatedIdentifier&gt;<br>&lt;\/relatedIdentifiers&gt;<br>&lt;rightsList&gt;<br>&lt;rights rightsURI=&#8221;http:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode&#8221;&gt;Creative Commons Attribution 4.0 International&lt;\/rights&gt;<br>&lt;rights rightsURI=&#8221;info:eu-repo\/semantics\/openAccess&#8221;&gt;Open Access&lt;\/rights&gt;<br>&lt;\/rightsList&gt;<br>&lt;descriptions&gt;<br>&lt;description descriptionType=&#8221;Abstract&#8221;&gt;&amp;lt;p&amp;gt;&amp;lt;em&amp;gt;From five-star hotels and Michelin Star restaurants, few industries signal their quality and unique selling points through the use of third-party seals like tourism. However, despite using seals and certifications in advertising being widespread, little academic research has been conducted into their effectiveness. Through the running of campaigns on Facebook&amp;amp;rsquo;s Ad Manager for Indian airline Jet Airways, this study applies the Third-Party Seal Model to optimise campaign audiences to target the right prospects with the most effective message. Findings and a practical framework for optimal campaign delivery for the airline industry are presented.&amp;lt;\/em&amp;gt;&amp;lt;\/p&amp;gt;&lt;\/description&gt;<br>&lt;description descriptionType=&#8221;Other&#8221;&gt;SUBMITTED: AUGUST 2018, REVISION SUBMITTED: JANUARY 2019, ACCEPTED: MARCH 2019, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019&lt;\/description&gt;<br>&lt;\/descriptions&gt;<br>&lt;\/resource&gt;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising Daniel Murphy (ORCiD),\u00a0Murphy College, AustraliaPublished online: 15 April 2019, JTHSM, 5(1), pp. 24-30. URN:\u00a0urn:nbn:de:0168-ssoar-66387-2, DOI:\u00a010.5281\/zenodo.2641244 DataCite XML Export &lt;?xml version=\u20191.0\u2032 encoding=\u2019utf-8\u2032?&gt;&lt;resource xmlns:xsi=\u201dhttp:\/\/www.w3.org\/2001\/XMLSchema-instance\u201d xmlns=\u201dhttp:\/\/datacite.org\/schema\/kernel-4\u2033 xsi:schemaLocation=\u201dhttp:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd\u201d&gt;&lt;identifier identifierType=\u201dDOI\u201d&gt;10.5281\/zenodo.2641244&lt;\/identifier&gt;&lt;creators&gt;&lt;creator&gt;&lt;creatorName&gt;Daniel Murphy&lt;\/creatorName&gt;&lt;affiliation&gt;Murphy College, Australia&lt;\/affiliation&gt;&lt;\/creator&gt;&lt;\/creators&gt;&lt;titles&gt;&lt;title&gt;Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising&lt;\/title&gt;&lt;\/titles&gt;&lt;publisher&gt;Zenodo&lt;\/publisher&gt;&lt;publicationYear&gt;2019&lt;\/publicationYear&gt;&lt;subjects&gt;&lt;subject&gt;Third-Party Seal [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2960","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2960"}],"version-history":[{"count":2,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2960\/revisions"}],"predecessor-version":[{"id":3648,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2960\/revisions\/3648"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}