{"id":2933,"date":"2020-05-03T19:10:32","date_gmt":"2020-05-03T18:10:32","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=2933"},"modified":"2020-09-22T13:29:08","modified_gmt":"2020-09-22T12:29:08","slug":"vol-5-iss-1-2019-11","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=2933","title":{"rendered":"Vol. 5, Iss. 1, 2019"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" 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class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong><em><strong><em><strong>Eleni Mavragani<\/strong> <\/em><\/strong><\/em><\/strong><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-9943-6389\" target=\"_blank\">ORCiD<\/a>),International Hellenic University, Greece<\/em><\/em>, <strong><em><strong><em><strong>Paraskevi Nikolaidou<\/strong> <\/em><\/strong><\/em><\/strong><em><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0003-1223-9636\" target=\"_blank\">ORCiD<\/a>),International Hellenic University, Greece<\/em><\/em> &amp; <em><strong><em><strong><em><strong>Efi Theodoraki<\/strong> <\/em><\/strong><\/em><\/strong><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-7498-2690\" target=\"_blank\">ORCiD<\/a>),International Hellenic University, Greece<\/em><\/em><br>Published online: 15 April 2019, JTHSM, 5(1), pp. 15-23.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URN:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-66386-7\" target=\"_blank\">urn:nbn:de:0168-ssoar-66386-72<\/a>, DOI:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/doi.org\/10.5281\/zenodo.2641011\" target=\"_blank\">10.5281\/zenodo.2641011<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">DataCite XML Export<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>&lt;?xml version=&#8217;1.0&#8242; encoding=&#8217;utf-8&#8242;?&gt;<br>&lt;resource xmlns:xsi=&#8221;http:\/\/www.w3.org\/2001\/XMLSchema-instance&#8221; xmlns=&#8221;http:\/\/datacite.org\/schema\/kernel-4&#8243; xsi:schemaLocation=&#8221;http:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd&#8221;&gt;<br>&lt;identifier identifierType=&#8221;DOI&#8221;&gt;10.5281\/zenodo.2641011&lt;\/identifier&gt;<br>&lt;creators&gt;<br>&lt;creator&gt;<br>&lt;creatorName&gt;Eleni Mavragani&lt;\/creatorName&gt;<br>&lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;<br>&lt;\/creator&gt;<br>&lt;creator&gt;<br>&lt;creatorName&gt;Paraskevi Nikolaidou&lt;\/creatorName&gt;<br>&lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;<br>&lt;\/creator&gt;<br>&lt;creator&gt;<br>&lt;creatorName&gt;Efi Theodoraki&lt;\/creatorName&gt;<br>&lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;<br>&lt;\/creator&gt;<br>&lt;\/creators&gt;<br>&lt;titles&gt;<br>&lt;title&gt;Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki&lt;\/title&gt;<br>&lt;\/titles&gt;<br>&lt;publisher&gt;Zenodo&lt;\/publisher&gt;<br>&lt;publicationYear&gt;2019&lt;\/publicationYear&gt;<br>&lt;subjects&gt;<br>&lt;subject&gt;customer segmentation&lt;\/subject&gt;<br>&lt;subject&gt;customer profiling&lt;\/subject&gt;<br>&lt;subject&gt;digital marketing&lt;\/subject&gt;<br>&lt;subject&gt;social media&lt;\/subject&gt;<br>&lt;subject&gt;intercultural marketing&lt;\/subject&gt;<br>&lt;\/subjects&gt;<br>&lt;dates&gt;<br>&lt;date dateType=&#8221;Issued&#8221;&gt;2019-04-15&lt;\/date&gt;<br>&lt;\/dates&gt;<br>&lt;language&gt;en&lt;\/language&gt;<br>&lt;resourceType resourceTypeGeneral=&#8221;Text&#8221;&gt;Journal article&lt;\/resourceType&gt;<br>&lt;alternateIdentifiers&gt;<br>&lt;alternateIdentifier alternateIdentifierType=&#8221;url&#8221;&gt;https:\/\/zenodo.org\/record\/2641011&lt;\/alternateIdentifier&gt;<br>&lt;\/alternateIdentifiers&gt;<br>&lt;relatedIdentifiers&gt;<br>&lt;relatedIdentifier relatedIdentifierType=&#8221;ISSN&#8221; relationType=&#8221;IsPartOf&#8221;&gt;2529-1947&lt;\/relatedIdentifier&gt;<br>&lt;relatedIdentifier relatedIdentifierType=&#8221;DOI&#8221; relationType=&#8221;IsVersionOf&#8221;&gt;10.5281\/zenodo.2641010&lt;\/relatedIdentifier&gt;<br>&lt;\/relatedIdentifiers&gt;<br>&lt;rightsList&gt;<br>&lt;rights rightsURI=&#8221;http:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode&#8221;&gt;Creative Commons Attribution 4.0 International&lt;\/rights&gt;<br>&lt;rights rightsURI=&#8221;info:eu-repo\/semantics\/openAccess&#8221;&gt;Open Access&lt;\/rights&gt;<br>&lt;\/rightsList&gt;<br>&lt;descriptions&gt;<br>&lt;description descriptionType=&#8221;Abstract&#8221;&gt;&amp;lt;p&amp;gt;&amp;lt;em&amp;gt;This paper aims to present a methodology for the segmentation of travelers by studying social media profiles and extracting information on their preferences and demographic traits. Through the study of the sample&amp;amp;rsquo;s social media profiles (Instagram, Facebook, and Twitter), information about travelers&amp;amp;rsquo; demographics and preferences are combined for the segmentation of the tourists visiting a Greek region. From the analysis of the data, 10 preference-based segments occur, while the cultural-based division corresponds to the main national groups visiting the region&amp;lt;\/em&amp;gt;&amp;lt;\/p&amp;gt;&lt;\/description&gt;<br>&lt;description descriptionType=&#8221;Other&#8221;&gt;SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER 2018, ACCEPTED: JANUARY 2019; REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019&lt;\/description&gt;<br>&lt;\/descriptions&gt;<br>&lt;\/resource&gt;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki Eleni Mavragani (ORCiD),International Hellenic University, Greece, Paraskevi Nikolaidou (ORCiD),International Hellenic University, Greece &amp; Efi Theodoraki (ORCiD),International Hellenic University, GreecePublished online: 15 April 2019, JTHSM, 5(1), pp. 15-23. URN:\u00a0urn:nbn:de:0168-ssoar-66386-72, DOI:\u00a010.5281\/zenodo.2641011 DataCite XML Export &lt;?xml version=\u20191.0\u2032 encoding=\u2019utf-8\u2032?&gt;&lt;resource xmlns:xsi=\u201dhttp:\/\/www.w3.org\/2001\/XMLSchema-instance\u201d xmlns=\u201dhttp:\/\/datacite.org\/schema\/kernel-4\u2033 xsi:schemaLocation=\u201dhttp:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd\u201d&gt;&lt;identifier identifierType=\u201dDOI\u201d&gt;10.5281\/zenodo.2641011&lt;\/identifier&gt;&lt;creators&gt;&lt;creator&gt;&lt;creatorName&gt;Eleni Mavragani&lt;\/creatorName&gt;&lt;affiliation&gt;International Hellenic [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2933","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2933"}],"version-history":[{"count":2,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2933\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2933\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}