{"id":2928,"date":"2020-05-03T18:53:57","date_gmt":"2020-05-03T17:53:57","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=2928"},"modified":"2020-10-02T15:40:06","modified_gmt":"2020-10-02T14:40:06","slug":"vol-5-iss-1-2019-6","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=2928","title":{"rendered":"Vol. 5, Iss. 1, 2019"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" 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class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">The competitive pricing in marina business: Exploring relative price position and price fluctuation<\/span><span style=\"color:#3b78a1\" class=\"has-inline-color\">\u00a0<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong><em><strong>Dubravka Vlasic<\/strong><\/em><\/strong><\/em> <em><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0002-7115-0810\" target=\"_blank\">ORCiD<\/a>),University of Rijeka, Croatia<\/em>,<\/em> <em><strong><em><strong>Katarina Poldrugovac<\/strong> <\/em><\/strong><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0002-4720-7610\" target=\"_blank\">ORCiD<\/a>),&nbsp;University of Rijeka, Croatia<\/em>,<\/em> <em><strong><em><strong>Sandra Jankovic<\/strong><\/em><\/strong><\/em> <em><em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0003-0826-9461\" target=\"_blank\">ORCiD<\/a>),<\/em><\/em> <em><em>University of Rijeka, Croatia<\/em><\/em><br>Published online: 15 April 2019, JTHSM, 5(1), pp. 3-8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URN:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-66385-2\" target=\"_blank\">urn:nbn:de:0168-ssoar-66385-2<\/a>, DOI:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/doi.org\/10.5281\/zenodo.2640935\" target=\"_blank\">10.5281\/zenodo.2640935<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Endnote Export<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>%T The competitive pricing in marina business: exploring relative price position and price fluctuation<br>%A Vlasic, Dubravka<br>%A Poldrugovac, Katarina<br>%A Jankovic, Sandra<br>%J Journal of Tourism, Heritage &amp; Services Marketing<br>%N 1<br>%P 3-8<br>%V 5<br>%D 2019<br>%K marina performance; revenue management; revenue per available berth (RevPAB); competitive pricing; price fluctuation; berth occupancy<br>%@ 2529-1947<br>%~ University of Rijeka<br>%&gt; https:\/\/nbn-resolving.org\/urn:nbn:de:0168-ssoar-66385-2<br>%X Competitive pricing is considered to be a very important part of revenue management, a management instrument that enables selling right products and services to the customers at the prices that will produce highest revenues. Marina business is supposed to be a business whose products or services are perishable (similar to hotels, airlines, campsites, hostels etc.) and tracking prices of competitors is very important part of managing its business. The purpose of this paper is to address the problem of relative price position and relative price fluctuation performance in marina business and seeks to complement existing research in the domain of strategic price positioning. The research results reveal that marinas who set their prices higher than their competition achieve lower level of berth occupancy and at the same time succeed higher RevPAB. Marinas with lower prices than their competitors achieve higher level of berth occupancy and lower RevPAB.<br>%C MISC<br>%G en<br>%9 Zeitschriftenartikel<br>%W GESIS &#8211; http:\/\/www.gesis.org<br>%~ SSOAR &#8211; http:\/\/www.ssoar.info<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The competitive pricing in marina business: Exploring relative price position and price fluctuation\u00a0 Dubravka Vlasic (ORCiD),University of Rijeka, Croatia, Katarina Poldrugovac (ORCiD),\u00a0University of Rijeka, Croatia, Sandra Jankovic (ORCiD), University of Rijeka, CroatiaPublished online: 15 April 2019, JTHSM, 5(1), pp. 3-8. URN:\u00a0urn:nbn:de:0168-ssoar-66385-2, DOI:\u00a010.5281\/zenodo.2640935 Endnote Export %T The competitive pricing in marina business: exploring relative price position [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2928","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2928"}],"version-history":[{"count":3,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2928\/revisions"}],"predecessor-version":[{"id":3683,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2928\/revisions\/3683"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}