{"id":2790,"date":"2020-05-02T23:59:30","date_gmt":"2020-05-02T22:59:30","guid":{"rendered":"https:\/\/www.jthsm.gr\/?page_id=2790"},"modified":"2020-09-22T11:36:03","modified_gmt":"2020-09-22T10:36:03","slug":"vol-6-iss-1-2020","status":"publish","type":"page","link":"https:\/\/www.jthsm.gr\/?page_id=2790","title":{"rendered":"Vol. 6, Iss. 2, 2020"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links alignright is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/journaloftourismheritageandservicesmarketing\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/intent\/tweet?original_referer=https%3A%2F%2Fpublish.twitter.com%2F&#038;ref_src=twsrc%5Etfw&#038;text=Journal%20of%20Tourism%2C%20Heritage%20%26%20Services%20Marketing&#038;tw_p=tweetbutton&#038;url=http%3A%2F%2Fwww.jthsm.gr\/?page_id=777\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.jthsm.gr\/?page_id=777\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color:#1b3fab\" class=\"has-inline-color\">Social media for cultural communication: A critical investigation of museums\u2019 Instagram practices<\/span><\/strong><\/p>\n\n\n\n<p><em><strong>Dimitrios Amanatidis<\/strong> <em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0001-6667-9237\" target=\"_blank\">ORCiD<\/a>),<\/em>\u00a0University of Western Macedonia, Greece,<\/em> <em><strong>Ifigeneia Mylona<\/strong> <em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0003-4880-8132\" target=\"_blank\">ORCiD<\/a>),<\/em>\u00a0International Hellenic University, Greece,<\/em> <strong><em>Spyridon Mamalis<\/em><\/strong> <em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0003-3035-6385\" target=\"_blank\">ORCiD<\/a>),\u00a0International Hellenic University &amp;<\/em> <em><strong>Irene (Eirini) Kamenidou<\/strong> <em>(<a rel=\"noreferrer noopener\" href=\"https:\/\/orcid.org\/0000-0002-8213-5843\" target=\"_blank\">ORCiD<\/a>),<\/em>\u00a0 International Hellenic University<\/em><br>Published online: 30 May 2020, JTHSM, 6(2), pp.38-44.<\/p>\n\n\n\n<p>URN:&nbsp;urn:nbn:de:0168-ssoar-66291-9, DOI:&nbsp;<a href=\"http:\/\/doi.org\/10.5281\/zenodo.3836638\" target=\"_blank\" rel=\"noreferrer noopener\">10.5281\/zenodo.3836638<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">DataCite XML Export<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;?xml version='1.0' encoding='utf-8'?&gt;\n&lt;resource xmlns:xsi=\"http:\/\/www.w3.org\/2001\/XMLSchema-instance\" xmlns=\"http:\/\/datacite.org\/schema\/kernel-4\" xsi:schemaLocation=\"http:\/\/datacite.org\/schema\/kernel-4 http:\/\/schema.datacite.org\/meta\/kernel-4.1\/metadata.xsd\"&gt;\n  &lt;identifier identifierType=\"DOI\"&gt;10.5281\/zenodo.3836638&lt;\/identifier&gt;\n  &lt;creators&gt;\n    &lt;creator&gt;\n      &lt;creatorName&gt;Amanatidis, Dimitrios&lt;\/creatorName&gt;\n      &lt;givenName&gt;Dimitrios&lt;\/givenName&gt;\n      &lt;familyName&gt;Amanatidis&lt;\/familyName&gt;\n      &lt;nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\"&gt;0000-0001-6667-9237&lt;\/nameIdentifier&gt;\n      &lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;\n    &lt;\/creator&gt;\n    &lt;creator&gt;\n      &lt;creatorName&gt;Mylona, Ifigeneia&lt;\/creatorName&gt;\n      &lt;givenName&gt;Ifigeneia&lt;\/givenName&gt;\n      &lt;familyName&gt;Mylona&lt;\/familyName&gt;\n      &lt;nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\"&gt;0000-0003-4880-8132&lt;\/nameIdentifier&gt;\n      &lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;\n    &lt;\/creator&gt;\n    &lt;creator&gt;\n      &lt;creatorName&gt;Mamalis, Spyridon&lt;\/creatorName&gt;\n      &lt;givenName&gt;Spyridon&lt;\/givenName&gt;\n      &lt;familyName&gt;Mamalis&lt;\/familyName&gt;\n      &lt;nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\"&gt;0000-0003-3035-6385&lt;\/nameIdentifier&gt;\n      &lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;\n    &lt;\/creator&gt;\n    &lt;creator&gt;\n      &lt;creatorName&gt;Kamenidou, Irene (Eirini)&lt;\/creatorName&gt;\n      &lt;givenName&gt;Irene (Eirini)&lt;\/givenName&gt;\n      &lt;familyName&gt;Kamenidou&lt;\/familyName&gt;\n      &lt;nameIdentifier nameIdentifierScheme=\"ORCID\" schemeURI=\"http:\/\/orcid.org\/\"&gt;0000-0002-8213-5843&lt;\/nameIdentifier&gt;\n      &lt;affiliation&gt;International Hellenic University&lt;\/affiliation&gt;\n    &lt;\/creator&gt;\n  &lt;\/creators&gt;\n  &lt;titles&gt;\n    &lt;title&gt;Social media for cultural communication: A critical investigation of museums' Instagram practices&lt;\/title&gt;\n  &lt;\/titles&gt;\n  &lt;publisher&gt;Zenodo&lt;\/publisher&gt;\n  &lt;publicationYear&gt;2020&lt;\/publicationYear&gt;\n  &lt;subjects&gt;\n    &lt;subject&gt;social media&lt;\/subject&gt;\n    &lt;subject&gt;communication&lt;\/subject&gt;\n    &lt;subject&gt;digital marketing&lt;\/subject&gt;\n    &lt;subject&gt;Instagram&lt;\/subject&gt;\n    &lt;subject&gt;multiple regression&lt;\/subject&gt;\n  &lt;\/subjects&gt;\n  &lt;dates&gt;\n    &lt;date dateType=\"Issued\"&gt;2020-05-30&lt;\/date&gt;\n  &lt;\/dates&gt;\n  &lt;language&gt;en&lt;\/language&gt;\n  &lt;resourceType resourceTypeGeneral=\"Text\"&gt;Journal article&lt;\/resourceType&gt;\n  &lt;alternateIdentifiers&gt;\n    &lt;alternateIdentifier alternateIdentifierType=\"url\"&gt;https:\/\/zenodo.org\/record\/3836638&lt;\/alternateIdentifier&gt;\n  &lt;\/alternateIdentifiers&gt;\n  &lt;relatedIdentifiers&gt;\n    &lt;relatedIdentifier relatedIdentifierType=\"ISSN\" relationType=\"IsPartOf\" resourceTypeGeneral=\"Text\"&gt;2529-1947&lt;\/relatedIdentifier&gt;\n    &lt;relatedIdentifier relatedIdentifierType=\"DOI\" relationType=\"IsVersionOf\"&gt;10.5281\/zenodo.3836637&lt;\/relatedIdentifier&gt;\n  &lt;\/relatedIdentifiers&gt;\n  &lt;rightsList&gt;\n    &lt;rights rightsURI=\"http:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode\"&gt;Creative Commons Attribution 4.0 International&lt;\/rights&gt;\n    &lt;rights rightsURI=\"info:eu-repo\/semantics\/openAccess\"&gt;Open Access&lt;\/rights&gt;\n  &lt;\/rightsList&gt;\n  &lt;descriptions&gt;\n    &lt;description descriptionType=\"Abstract\"&gt;&amp;lt;p&amp;gt;&amp;lt;strong&amp;gt;&amp;lt;em&amp;gt;Purpose&amp;lt;\/em&amp;gt;&amp;lt;\/strong&amp;gt;&amp;lt;em&amp;gt;: The purpose of the study is to investigate the use of Instagram by museums in the Greek cultural scene. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a twofold investigation: Firstly, if and how the Instagram is used to reach out to their visitors and secondly, the public response to this type of communication.&amp;lt;\/em&amp;gt;&amp;lt;\/p&amp;gt;\n\n&amp;lt;p&amp;gt;&amp;lt;strong&amp;gt;&amp;lt;em&amp;gt;Methods&amp;lt;\/em&amp;gt;&amp;lt;\/strong&amp;gt;&amp;lt;em&amp;gt;: A list of all archaeological museums in Greece was obtained and related Instagram accounts were retrieved. The dataset structure was enhanced by eleven variables, which were measured and visualized by a descriptive statistics analysis. Inter-variable correlations, normality and equality tests were also performed. Moreover, a linear predictive model for the number of museum tags was investigated. &amp;lt;\/em&amp;gt;&amp;lt;\/p&amp;gt;\n\n&amp;lt;p&amp;gt;&amp;lt;strong&amp;gt;&amp;lt;em&amp;gt;Results&amp;lt;\/em&amp;gt;&amp;lt;\/strong&amp;gt;&amp;lt;em&amp;gt;: Only one museum in Greece maintains an Instagram account. Visitors usually tag museum exhibits or people and exhibits on the photographs they upload on their personal accounts. T-tests and Mann-Whitney U tests revealed equal distributions for all variables between central and peripheral museums.&amp;lt;\/em&amp;gt;&amp;lt;\/p&amp;gt;\n\n&amp;lt;p&amp;gt;&amp;lt;strong&amp;gt;&amp;lt;em&amp;gt;Implications&amp;lt;\/em&amp;gt;&amp;lt;\/strong&amp;gt;&amp;lt;em&amp;gt;:Museum officials have not seized the opportunity offered by social media and especially Instagram today. Their importance seems to be underestimated. With respect to the linear model derived, results suggest that more features should be surveyed; this could be the subject of future research studies.&amp;lt;\/em&amp;gt;&amp;lt;\/p&amp;gt;&lt;\/description&gt;\n    &lt;description descriptionType=\"Other\"&gt;SUBMITTED: NOV. 2019, REVISION SUBMITTED: FEB. 2020, ACCEPTED: APR. 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 MAY 2020&lt;\/description&gt;\n  &lt;\/descriptions&gt;\n&lt;\/resource&gt;<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Social media for cultural communication: A critical investigation of museums\u2019 Instagram practices Dimitrios Amanatidis (ORCiD),\u00a0University of Western Macedonia, Greece, Ifigeneia Mylona (ORCiD),\u00a0International Hellenic University, Greece, Spyridon Mamalis (ORCiD),\u00a0International Hellenic University &amp; Irene (Eirini) Kamenidou (ORCiD),\u00a0 International Hellenic UniversityPublished online: 30 May 2020, JTHSM, 6(2), pp.38-44. URN:\u00a0urn:nbn:de:0168-ssoar-66291-9, DOI:\u00a010.5281\/zenodo.3836638 DataCite XML Export &lt;?xml version=&#8217;1.0&#8242; encoding=&#8217;utf-8&#8242;?&gt; &lt;resource xmlns:xsi=&#8221;http:\/\/www.w3.org\/2001\/XMLSchema-instance&#8221; [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2790","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2790"}],"version-history":[{"count":6,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2790\/revisions"}],"predecessor-version":[{"id":3492,"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=\/wp\/v2\/pages\/2790\/revisions\/3492"}],"wp:attachment":[{"href":"https:\/\/www.jthsm.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}