This is the tenth publication of JTHSM (volume 6, issue 1), starting its sixth year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage, and services with an emphasis on marketing and management. Volume 6, issue 1 is a Special Issue (the first ever published by JTHSM) and we focus on furthering the journal’s scope and consolidating its position in both conceptual developments and practical applications in tourism, heritage, and services through publication of five quality manuscripts that were initially included in 6th International Conference on Contemporary Marketing Issues (ICCMI) that was held in Greece in 2018. These papers were further improved by their authors and subsequently underwent additional rigorous double-blind reviewing.
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