Vol. 5, Iss. 1, 2019 – Journal of Tourism, Heritage & Services Marketing

Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising

Daniel Murphy (ORCiD), Murphy College, Australia
Published online: 15 April 2019, JTHSM, 5(1), pp. 24-30.

URN: urn:nbn:de:0168-ssoar-66387-2, DOI: 10.5281/zenodo.2641244

BibTeX Export

@article{daniel_murphy_2019_2641244,
author = {Daniel Murphy},
title = {{Increasing clicks through advanced targeting:
Applying the third-party seal model to airline
advertising}},
journal = {Journal of Tourism, Heritage \& Services Marketing},
year = 2019,
volume = 5,
number = 1,
pages = {24-30},
month = apr,
note = {{SUBMITTED: AUGUST 2018, REVISION SUBMITTED:
JANUARY 2019, ACCEPTED: MARCH 2019, REFEREED
ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}},
doi = {10.5281/zenodo.2641244},
url = {https://doi.org/10.5281/zenodo.2641244}
}